Here are some recent offerings from MAC's Prep + Prime line. These products were roadtested backstage during Fashion Week, and I guess these garnered good feedback so MAC decided to offer them to the public. I was able to try some of the items, so here are my thoughts on these.
MAC Prep +...
NEW shaded highlighter debuts with this collection – PREP + PRIME HIGHLIGHTER is lush and cushiony, yet lightweight – in wonderful hues that provide a sheer wash of colour to highlight, brighten and perfect. The click "pen" allows for exact application.
M·A·C Primed For Perfection Available...
A wonderful new shades highlighter debuts with the collection – Prep + Prime Highlighter is lush and cushiony, yet lightweight — in wonderful hues that provides a sheer wash of color to highlight, brighten and perfect. The click "pen" allows for exact application. Prep + Prime Vibrancy Eye...
MAC Mineralize Foundation/Loose covers really nicely and doesn't look powdery at all.
But wait, let's back up a minute.
MAC Mineralize Perfectly Finished collection is out this spring and it contains nine shades of Mineralize Foundation/Loose (Extra Light, Light, Light Plus, Medium,...
MAC Primed for Perfection
is a small collection for spring 2011 that includes a new
Vibrancy Eye Primer
Prep & Prime Highlighters
Vibrancy Eye Primer
is a lightweight cream in a pump bottle that is meant to help with puffy eyes, creases, bags and dark under eye...
The MAC Primed for Perfection Collection has that.
MAC Prep + Prime Vibrancy Eye
A lightweight, quick fix and long term solution for puffy, tired-looking eyes
MAC Prep + Prime Highlighter
Light Boost (yellow cream) Bright Forecast (mid-tone peachy coral) Radiant...
Pros: gives luminosity to the undereye area without shimmer
Cons: I am not a fan of click pens, I wish MAC placed these in squeeze tubes
All in all, I am impressed with the Prep + Prime Highlighters. It has the right consistency in my opinion - neither too thick nor too runny.
Which brings us to today! The new four-piece MAC Primed For Perfection collection of products to brighten and highlight launches April 7 in North America (internationally, some time in April), and, like the Bronze Everyday collection coming out the same day, MAC plans to add the items in...
Here's a brief, informative Q&A about MAC Primed for Perfection which got me all excited!
What is the strategy behind launching Prep + Prime Vibrancy Eye and Prep + Prime Highlighter? What void do they fill in M·A·C's primer category?
We launched Prep + Prime Vibrancy Eye and Prep +...
To add diversity to their Prep + Prime Eye formulas, MAC is launching the Primed for Perfection Collection next month, featuring two new products, Prep + Prime Vibrancy Eye and Prep + Prime Highlighter.
US Launch Date: April 7
Prep + Prime Vibrancy Eye ($30)
To be worn under concealer, Prep...