Tavi Gevinson's new teen-focused site, Rookie, isn't just launching soon. It's launching on Monday. Gevinson announced the launch date and url — RookieMag.com — in a post published on her personal blog, The Style Rookie. She also revealed the theme of the first online issue as well as a...

' You know what's awesome? Watching Tavi Gevinson grow from a sartorially adorable child blogger to a thoughtful, intelligent, and incredibly self-aware teenager. In her latest offering, Tavi talks makeup, contact lenses, and what it means to be pretty according to conventional standards....

By Emili Vesilind on September 6, 2011 Tavi Gevinson, precocious fashion hound, blogger and all-around wunderkind, is impossible to dislike. As a freshman in high school, she's already a better writer (with better aesthetic sensibilities) than half the girls on major fashion magazine...

15-year-old Fashion Blogger Tavi Gevinson While yesterday we showed you how to dress like the Man Repeller for Halloween, today we're looking at a fashion blogger also known for her man repelling style, but even more so for her age. Fifteen-year-old Tavi Gevinson has been writing for her...

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Publicly underestimating Tavi Gevinson became one of the various reasons the Sartorialist, Scott Schuman seemed like a raging jerkhole, and today the fancy street fashion photographer's words are still important so Tavi has addressed his comments with the Talks, the same outlet that published...

Look closely at Hailee's shirt, though! It's totally a street style shot (an homage to Tavi, we hope!), which we love, and check out those NAILS. She's got white and red polka dots to channel her inner Minnie Mouse. So adorable we can't handle it. Hailee Steinfeld and Tavi Gevinson at...

Tavi Gevinson is wise beyond her years. Today we share some of that wisdom, courtesy of Makers. The Rookie editor-in-chief took part in the women's video series to talk about running her own website, being a feminist, and admiring that "cool older girl". All of the (very) short clips are...

Earlier today, Scott Schuman denounced superstar blogger Tavi Gevinson as a pathetic wannabe who "can talk about art and stuff only in an abstract way." We don't now if that retort has anything to do with why her essay about the male gaze, a major concept in contemporary art that Gevinson...

So our friend Connie Wang at Refinery29 kidnapped teen blogging phenomenon Tavi Gevinson and forced her to perform rap on camera. Actually that's not true — Gevinson willingly climbed into the back of the site's Fash Cab and did Nicki Minaj's part of Kanye West's song Monster. Oh yes. Yes she...

 

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