on to what Oscar de la Renta are doing today that is worthy of such recognition. While most brands hold their new campaigns close to home before the September issues are released, Oscar de la Renta are giving there 1million+ audience a look at the goods before anyone else. Using the hashtag...

Storied American fashion house Oscar de la Renta might be known for outfitting ladies who lunch, but it's also got a tight hold on ladies who read Twitter at lunch. You can thank @OscarPRGirl, the brand's Twitter ambassador, for that. In recent months Oscar has further delved into social...

When news broke last February that Oscar de la Renta had secured his beauty license and was in the market for a financial partner to branch out into new fragrance and cosmetics ventures, we were pumped. His original scent, Oscar, which was released in 1977 and has enjoyed a few different...

As Oscar de la Renta took my hand and inhaled the scent of his own fragrance on my skin, my body turned to mush, and I realized once again that he is the most elegant man on the planet. I know that I will be a life customer of Señor de la Renta, and so we're giving away the first bottle,...

As Oscar de la Renta took my hand and inhaled the scent of his own fragrance on my skin, my body turned to mush, and I realized once again that he is the most elegant man on the planet.

Thierry Mugler has a new ambassador for its A*Men men's scent, the South African double-amputee sprinter Oscar Pistorius for the first perfume for men created by Thierry Mugler in 1996. The "Blade Runner," Pistorius is a triple world record holder and triple Paralympic champion in the 100, 200...

You're about to find out with Oscar de la Renta's first fragrance launch in 10 years-- "Esprit of Oscar de la Renta". The social media savvy brand (spearheaded by the ever so chic @OscarPrGirl) is promoting this campaign exclusively on Facebook and Twitter until it hits counters in two...

However, there are still some gamechangers out there who are taking full advantage of the social media realm. Oscar de la Renta for example, is giving his followers an exclusive sneak peek of the house's new upcoming fragrance, Esprit D'Oscar. The new scent will be the first one the...

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14 oz) Oscar de la Renta Espirit D'Oscar Eau de Parfum Rollerball (.1 fl oz). Looks like membership is closed for now, but you can sign up to receive a notification when it's open.

 

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