I don't want to give too much away now, but I will just say that even the low-rise Donna Ida has developed is a new and safe jean to wear for all. It's named "Honour" because it may be low but it's just high enough to keep your honour in tact. I mean, that is just jeanius, right? Anywho,...

Donna Ida that you have to try on every pair of jeans, you won't be the same size in every brand, it doesn't mean you have put on weight if you find you are a size bigger, but I have to be honest it does feel good when you drop a few sizes. I've already gushed about how much I love Donna...

You can click here to sponsor the Donna Ida team and if you would like to participate along with the Donna Ida team you can click here. So how many of you are going to participate for this good cause? It is always great to help out. Plus participants will receive a £50 Donna Ida gift...

women in fashion, Donna Ida, recently asked me to pick my top five pieces from the online store – the only hard part was choosing just five! Having met Donna at her store in Belgravia earlier this year and then spent a September Sunday chasing her around Hyde Park for the Jeans For Genes 5k...

seriously lovely, I even got to hangout with her over lunch, and she really is the master at picking out incredible jeans – I bought three pairs while I was there and all were styles/washes that I would never have considered - I'm talking stripy and mint green!!! I promise all will feature in...

Shop Donna Ida online or find your nearest Donna Ida Boutique(worth the trip in as Donna is the best in the business at finding your perfect pair)!.

Those of you following the DenimBlog Twitter account will know I was invited to try the Denim Clinic at Donna Ida's Belgravia store in London on the 21st October. It's like denim heaven walking into a Donna Ida store, there are so many amazing jeans all over the place! I love it! The Denim...

The lovely and talented denim guru Donna Ida recently threw a Surf's Up themed all day launch event for her newly refurbished Chelsea boutique on Draycott Avenue. I was hoping to go along but in mid April I was still firmly under new puppy house arrest. The occasion was marked in true Donna...

But one trip to the denim mecca that is Donna Ida and you'd be hard pushed not to find jeans to fit any figure. With four boutiques and a super busy schedule, we caught up with founder of Donna Ida – Donna Ida Thornton to talk Dior, bags and of course...denim! What's a typical day like for...

for Genes, it's so important to make more and more people aware of the fantastic work that they do," Ida told Vogue UK. "This year, I'm hoping to raise more money than ever, and am teaming up with friends, colleagues, celebrities and journalists to run the adidas Women's 5k Women's...

 

Related shopping