JWOWW is launching a new fragrance today. Photo: Getty Images Whether you're a fan of the tanned-up dudes and ladies of Jersey Shore or not, you have to admit the show has become QUITE the launching pad for multi-channel business giants. On the heels of her fellow cast members, JWOWW is the...

After popping down to Oxford Street last week and seeing first hand the brand new Guess autumn/winter 2011 collection in its gorgeous showroom, we couldn't help but notice a stunning limited edition watch the brand is planning to launch in order to help fight against breast cancer. Now in...

Valentino will launch Valentina, a new 'sensual and sexy' perfume for women, in September. It will be the brand's first fragrance under new licensing arrangements with Puig. Valentina will be fronted by model Freja Beha Erichsen. Valentina is a floriental and was developed by perfumers...

The iPad gives us the tool to do this in a truly, interactive, tactile way that we're sure our readers will love,' said Lorraine Candy, ELLE editor. For more of our favourite fashion apps, click on... Some more fab fashion iPad apps: Mulberry: Users can shop the collection, engage in...

Summer Rayne Oakes and Benita Singh's Cartier award-winning venture, Source4Style, which helps designers source sustainable fabric through a well designed, transparent website, launches its second version today. has the low-down in the main part of the site, and this story forms part of some...

Valentino Garavani and his partner Giancarlo Giammetti have announced the launch of the Valentino Garavani Virtual Museum. The downloadable desktop application is set to cover 50 years of Valentino's fashionable career and will showcase more than 300 dresses. In addition to over 300 dresses...

World renowned fashion house, Valentino, have dived into the Virtual world by launching their first ever virtual Museum. Designer Valentino and his business partner Giancarlo Giammetti have launched upon the world, the Valentino Garavani Virtual Museum, which is a downloadable online...

When describing their demographic, J Brand founder Jeff Rude describes it as, "It's important that we looked at her as a whole. We just didn't want to look at her as working or going out. It's about building an aspirational wardrobe for our girl." Although the sportswear series has yet to...

Scott McDermott In true Scandinavian fashion, jewellery brand Pandora continues to be engaged in corporate social responsibility, launching its Hearts of Today programme on Monday. Pandora plans to support charitable causes, beyond the ones it is already engaged in now, such as those for...

As the brand's newly appointed celebrity ambassador, Camila will be featured in a multitude of print, digital, and in-store advertisements- a partnership that she was thrilled to take on. "The one thing I love about the brand is that any woman can find a piece in this collection," said...

 

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