Jordana Brewster attended the Carmen Steffens West Coast Flagship store opening at the Hollywood & Highland Center in Hollywood, California yesterday evening with Nikki Reed also in attendance. Summery looks are pretty much a rare occurrence on the red carpet, so we'll accept this Zimmermann...

Looking past the West Coast and into the streets of Paris, Malibu Native draws inspiration from the beauty, magic and love of fashion that connects people across the world. Born from former Abercrombie & Fitch design duo Logan Weinsieder and Marc Rosenbaum, the line draws from the surf...

Can you tell my readers a little about Kontrol Magazine and your role there? So as of January 2011, I decided to leave my position at Bleu Magazine NYC as Editor in Chief of Online Content and move to Kontrol Magazine Atlanta as West Coast Editor. I Love this publication and I thank the...

com)– Bridging the gap between fashion and fine, Judith Bright, hand-crafted contemporary designer jewelry announced today she is slated to open her first West Coast store on the booming block of District La Brea between 1st and 2nd Street in Los Angeles. With stores in Nashville and Atlanta...

This will be the label's very first West Coast location. The project is currently under construction and prepping for a late spring 2015 grand opening. Known for crafting effortlessly cool looks with a romantic flair, Carven was founded in Paris in the 1940s. Designer Guillaume Henry...

"We are thrilled to unveil the first Carlo Pazolini retail location on the West Coast," says Amanda R. Pinelli, chief operating officer. "There is no doubt that the brand's Italian-inspired footwear and accessories will make an impression at Southern California's premier shopping...

Toyota, DC Shoes and West Coast Customs have joined forces to create the Ultimate Motocross Truck, scheduled to debut at next week's SEMA Show in Las Vegas. DC Shoes asked its motocross team what a truck would need to make an event trip easier, then relayed the feedback to West Coast Customs,...

It is one of the great unanswered questions: US's East Coast style versus West Coast cool. Celebrities love 25 Park and Planet Blue, 2 boutiques in the US, each of which personify one of the coasts. 25 Park, a favourite of chic Manhattan residents, is a great example of New Yorker's chic...

Being on the east coast and looking at these pictures, taken before I left, definitely makes me miss all my west coast friends and the fun that comes with being in sunny Southern California. I got to spend this awesome day with Raych of That's Chic, who has become one of my very good friends....

One day I feel like I wanna live in the West Coast area of US, particularly in Arizona, dress like a country girl, sit near the cactus, wear my cowboy hat and boots, sip lemonade and enjoy the heat- hence this look haha! I am currently obsessed with my new boots that all I wanted to wear is...

 

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