Free Sasha – Sasha Pivovarova taps into her inner bohemian spirit for the April catalogue from Free People. Photographed by Guy Aroch, Sasha dons an array of billowing skirts, tribal accessories and denim as she poses alongside a few animal friends. Using a mute color palette of ivory and...

If you, like us, are yearning to get into beach bum mode, you can start by checking out Free People's special Beach Bum lookbook. Starring Martha Hunt, the book offers visual pointers on how to live the beach bum lifestyle in an ultra-stylish way—whether that means layering an oversized tee...

If one thing is certain about Free People, it is that the retailer's monthly catalogs are nothing less than eye-candy. Free People's latest catalog, for April 2011, features gorgeous Russian model Sasha Pivovarova and several exotic creatures: a peacock, a baby white tiger, and a cockatoo,...

Free People is moving beyond the pretty new, unrecognizable faces into cult model status with their April 2011 catalog video, shot by Guy Aroch featuring Sasha Pivovarova. Sasha chills out with wild animals wearing the brand's signature bohemian looks from white dresses to laidback chic pirate...

Is it too late to enroll myself in the Free People fans caravan? Because I'm such a huge admirer of everything they do! Take for instance something that definitely broke me down: their April 2011 catalog with Sasha Pivovarova. How could I ever resist it? Not only the clothes are ethereally...

Sasha Pivovarova as I love her most: smiling, playing, goofing around. Sasha's surrounded by various animals which makes it even more adorable and fun! The video commercial for Free People, Spring Summer 2011 as shot by Guy Aroch is one of the most joyful ads I've seen so far. I'm actually...

Free People is known for its bohemian vibe, so it is no surprise to see that the latest spring 2011 collection from the retailer—the Primal Scream collection—is teeming with tribal prints, war paint, wild hair, chunky jewelry, and boho-luxe accessories. Modeled by Martha Hunt, key pieces...

A Fun Occasion – Free People offers another style update for the summer season with its new "Occasion" line of glittering dresses, lace detailing and retro style jumpsuits. Model Martha Hunt slips into the warm weather designs with a youthful nonchalance. Kristal Hill, fashion director of the...

Into the Great Wide Open – Martha Hunt looks ready for the upcoming spring in a mix of flirty and tomboyish styles shot for Free People's January lookbook. The clothing has a rustic vibe with neutral hues, rugged denim and western-inspired detailing. Pants are flared or fitted while tops are...

If you were looking for inspiration on what to wear to your favorite music/arts festival this summer, consider yourself inspired with Free People's new festival lookbook. The looks are most certainly Coachella ready and approved with the usual staples such as: flared bell bottoms, eclectic...

 

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