Surprisingly Lagerfeld favourite Giabiconi doesn't play the male model everyone has to draw, instead he's a fellow art class student who has a crush on Bilson and is drawing her instead of the mannequin. We find Giabiconi's acting attempt in this film a little too contrived but that is hardly...

President of Brand Building in the ice cream division at Unilever, the maker of Magnum. "The Magnum campaign reminds women that pleasure is theirs for the taking—they just need to reach for it." Magnum ice cream will be available in America from April 2011 in groceries retailers across the...

Last week we showed you some behind the scenes images of the ad campaign for Magnum Ice Cream featuring Rachel Bilson and directed by Karl Lagerfeld. To mark the launch, Magnum is hosting a contest on Polyvore. Submit your entry by styling a chic red carpet look for a chance to attend the...

the world's most luxurious ice cream brands – has collaborated with global icon and creative visionary, Karl Lagerfeld, to create, produce and direct a series of three films, starring actress and style-setting starlet, Rachel Bilson. The sensory-rich, original film series offers Americans a...

" Video Loving: Rachel Bilson For Magnum Ice Cream With the sun shining, I think this video will make everyone reach for the freezer, as it is really is ice cream weather today. Shot by Karl Lagerfeld, Rachel Bilson looks gorgeous in the first of three short films for Magnum Ice Cream. Mood...

"I've basically been on a diet ever since learning we were teaming up with Magnum ice cream!" she laughed, introducing both Lagerfeld and Rachel Bilson, the star of the shorts. "Karl, you're the rock star at this year's festival," Rosenthal said. With that, lights dimmed and the mini-flicks...

Is there a short fashion film out there at the moment that Karl Lagerfeld hasn't directed? We have the third and final Magnum Ice Cream ad starring Rachel Bilson and Baptiste Giabiconi, directed by the Chanel creative director for you right here. Entitled Applause , Bilson's costume...

I'm unable to tell if it's Lagerfeld, Baptiste, Rachel Bilson or Magnum – which one should be held responsible for having created such lame advertising. I understand der Kaiser it's only at his debut in cinematography / video advertorial work. Shouldn't he be advised to stop already? If...

event which took place in Paris, Lagerfeld has designed a 'chocolate room' as part of his new collaboration with Magnum. The 'Magnum Chocolate Suite' has every style of Magnum ice-cream and chocolate on offer as well as a chocolate model, lying on a chocolate bed, eating a Magnum ice-cream....

cream may not be the most fashion-y of foods, but Magnum Ice Cream is doing whatever it takes to make their latest campaign more like an ad for Chanel, rather than something found in your grocer's freezer. The behind the scenes video for the television spot shot by Karl Lagerfeld, starring...

 

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