Because of his dynamic style of play, designers at NIKEiD decided to honor OKC Thunder's Kevin Durant with the first Chroma material design option for his Nike KD VI iD. Taking cues from iridescent automotive paint schemes, it took Nike two years to develop the right consistency. Officially...

Introducing for the first time design options for the coveted Nike Air Force 1 on the label's NIKEiD customization program. Announced just a few hours ago, Nike is offering its Air Force 1, in both Low and High variants, on NIKEiD for the very first time. Options not only involved in...

Even better, the shoe is currently on NIKEiD, the latest option rollout made up of a glow in the dark feature that'll light up your game, even if your b-ball skills won't. The glow in the dark element is available at the Swoosh, laces, Flywire and outsole. Customize and purchase your pair now...

Along with the new addition, adidas will also introduce a new Photo Print App, one that will allows you to apply any photo or image in your digital album to a pair of adidas ZX Flux. Following the footstep of the hugely popular adidas ZX Flux Photo Print Prism edition, the new innovation will...

When a girl sees a designer item something clicks in her brain that makes her buy it even if she doesn't like it that much, and even if she has another non-designer option. Alexandra Burke must be such a girl. Or she can be a girl who wanted to make a fashion statement but something went...

month, NIKEiD launches exclusive material options for the Nike Air Force 1 Premium iD, allowing AF1 aficionados the opportunity to rework the '80s icon to their own preference. For March, the new features take the form of a Lunarlon sole unit and reflective synthetic leather, available for...

Outside of this intriguing image, we don't know what other color and material options will be on tap, but we do know that the shoe won't be available online. Instead, amateur sneaker designers will have to visit NIKEiD retail locations to get a crack at this special edition AF1. The shoe...

The latest design option to be available on the NIKEiD customization program also adds a humanistic prospective by paying tribute to the storied U.S. Army's 10th Mountain Division. Specialized in fighting under less than ideal combat situations and the only division of its kind within the...

The new additions to NIKEiD design options are also reminders that the arrival of Fall does not necessary equates to putting away your sneakers, especially something as timeless as the Air Max 90. Aside from the already available selections, Nike included new colors to the anodized leather...

Minnesota-base customization specialist ColorWare introduced its latest option – Leica D-LUX 5 Digital Camera. Say goodbye to blandness and $1,200 US (or $400 if you provide your own camera), ColorWare will "bedazzle" your German engineered gadgetry with either 21 Solid Color Tones, 21...

 

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