Jessica Alba doesn't waste a moment of her precious lucrative time. She's now the face of Piaget with whom she teamed up for an advertorial season as the spokesface of their latest Possession collection. Styled by the infamousBrad Goreski and photographed by Patrick Demarchelier, Jessica...

RED CARPET MOMENT: JESSICA ALBA DAZZLES IN GUCCI By Kristina Bustos | January 27th, 2011 With all the fine ladies at the Vogue Dinner honoring Gucci, Jessica Alba had us dazzled. Paris - Jessica Alba hit up a glamorous dinner in Paris on Tuesday, Jan. 25. Hosted by Carine Roitfeld, the...

I've always had a soft spot in my celeb-loving heart for Jessica Alba. She just seems so nice, down-to-earth and giving. She's actually a board member for the organization Baby 2 Baby, which provides for those with babies who are not quite as fortunate (let's face it, she's def...

Here are some of the fashion news headlines of the week: Jessica Alba is the face of the new jewelry collection from Piaget. The pregnant actress has already shot the new ads for Piaget's Possesion collection. The pictures were created for online campaigns only, so you won't see them in your...

You can now take a behind the scenes look at the fashion shoot on YouTube, where Alba and designers talk about the classic jewelry styles. Jessica Alba Piaget campaign for the Possession jewelry line is goregous. Shots for the campaign were also released this week, showing Alba in six...

And if we didn't know her face so well, we would have overlooked Jessica Alba as just one of the thousands of beautiful Californians doing some late Christmas shopping in Beverly Hills. The Fantastic Four star was dressed very casually as she spent her hard-earned money at Barneys New York...

The latest find is Jessica Alba, usually found in possession of a a very LA-dwelling look (Prada dalliances aside), smouldering as a retro vixen. The bullet bra, unexplained shoulder harness and sleek black wig make for the most exciting fashion shoot Miss Alba has given us in some time....

Actress Jessica Alba has signed to be the new face of Piaget Jewelry's Possession watch and jewelry collection. "She's modern and young and cool and beautiful," Brad Goreski, stylist for the campaign, said. "I think Jessica's the perfect face for Piaget." "The thing about Piaget is it's...

Jessica Alba uses sunscreen everyday to keep her skin glowing. The stunning actress – who is currently pregnant with her second child – says her beauty routine is very simple but it has always worked for her. She told StyleList.com: "My mother always told me to wash my face every night,...

Katy Perry isn't the only famous face donning Dolce and Gabbana this week. While Katy wore a punktastic dress for Monday night's Met Gala, Jessica Alba decided to wear a more toned down piece by Domenico Dolce and Stefano Gabbana for her appearance on The Today Show the next day. Even though...

 

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