Jared Leto at the HUGO Just Different press launch on May 18. Photo: Courtesy of HUGOBOSS Twitter • We all already knew that Jared Leto was a man of many hats, but now he's added a few more as face and spokesman for the new HUGO BOSS male fragrance, 'Just Different'. Justin Bieber had some...

perfumes (Jared Leto has signed a lucrative deal for Hugo Boss' upcoming perfume, landing this very July). Orlando Bloom's laid back, casual look will be replaced by Jared Leto's smart edgy casual, though it would appear the two ads may be very much alike. Below you have few images of Jared...

New Season's Preview–After leading us in a stylish journey in the city of New York for its fall/winter 2013 campaign, German label Hugo Boss Orange releases its winter 2013 lookbook, starring models Nils Butler and Jesper Lund (WhyNot). Clad in the brand's offering for the winter season, the...

Hugo Boss CEO Steps Down is stepping down after eight years as chief executive officer of Hugo Boss. The announcement comes as the German fashion brand's share price tumbled, following a profit warning on weak sales in China and the United States. Members of the brand's board will take up...

An Updated Glance–After providing a killer gaze in the fall/winter 2013 advertising image released by Hugo Boss Orange to promote its latest watches collection, Nathalie model Benjamin Eidem reunites with the German label, this time to shoot the advertisements for the brand's eyewear...

After the super chic Bottega Veneta dinner at the Nobis Hotel last night, Elin and I popped by the Hugo Boss flagship store opening in Biblioteksgatan. I've been told Adrien Brody, Chloe Sevigny and Noomi Rapace were also there but you know me, I was busy swooning over hot Swedish guys (it's...

The gorgeous supermodel-turned-philanthropist was the shining star of last week's Champs-Elysees Film Festival in Paris, where she premiered her new found romance with Tudors actor Jonathan Rhys Meyers for the crowd of festival-goers and media guests— on the big-screen that is. In her...

METZINGEN, Germany— German clothier Hugo Boss AG reassured investors by announcing growth in fourth-quarter sales and profit, sending the shares higher. Revenue rose 10 percent and operating profit 2 percent, the Metzingen-based company said Friday in a statement, easing concern over the...

The final launch of the day was the Hugo Boss Just Different event. And boy, was it different. After a mysterious invitation that indicated that if you don't like heights, you'd better say no, a car picked me up from the hotel straight from Givenchy and I was whisked off to a grassy area next...

BERLIN, Germany — German fashion house Hugo Boss will seek to cut costs by renegotiating store rents after it reported lower-than-expected sales and profits for the first quarter and said it was hopeful for an improvement in the second half of the year. Luxury groups including LVMH,...

 

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