After the Max Factor Fantasy Fire storm (and I just checked on ebay.com where the highest Buy It Now price I can see is $31.80) I got a little side-tracked and didn't post about the rest of the range. So here it is. The new minis come in 18 shades divided into colour stories, Brooklyn,...

Thanks for all the kind words about the Cosmo and Company Max Factor feature I was in, I had lots of lovely comments, sweet tweets tweets, e-mails, Facebook messages and texts! Phew! I thought I'd post a couple of videos from the shoot for you to have a peek at! This first one is the Eye...

Glossfinity polishes retail for Php245 each and the Max Effect Mini Nail polishes retail for Php175 at leading department stores that carry Max Factor nationwide. There's an ongoing promo for the Glossfinity range, get 2 for only Php450 for the whole month of September or at least while...

Lash Effect this is very similar but with extra lash lengthening powers. It's really smooth to apply, makes your lashes super fluttery, beautifully separated and can be layered up for more dramatic lashes. One coat of Fusion. This is definitely my new favourite and I'll now be buying...

Max Factor's latest offering hopes to make the procedure a whole lot easier with their Smoky Eye Effect Eyeshadows. The double-ended eyeshadows contain a soft eyeshadow to be used as a base, and a darker colour with a sharper point for under the eyes and on the side of the lid to create...

Everything is better when it comes in pink I always say, and the peeps at Max Factor must agree because they've re-released their renowned False Lash Mascara and put it in a spankin' new pink packaging! The False Lash Effect is Max Factor's best selling mascara and I can see why. The big...

Last week I was lucky enough to see the fabulous Caroline Barnes, Max Factor's makeup artist work her magic at a photo shoot (but more of that soon). One of the products she used was the Max Effect lip gloss in 'Weekend Spa' which I just had to pick up for myself after seeing how pretty it...

December 21, 2010 // 06:47 // Article by Carmella Bickers Marina Diamondis of Marina and the Diamonds has become the new face of Max Factor. The British beauty – famed for her unique sense of style and love of bright colors – will represent the brand's Max Color Effect Range. Writing on...

They're sister companies so I wouldn't be surprised if it's the exact same formula, except Cover Girl's mascara in the orange tube is marketed for Americans and Max Factor False Lash Effect is marketed for Europeans. This is pro MUA Lisa Eldridge's staple mascara for simple volume and...

"Max Factor lets you push the boundaries of lip colour with its innovative double-ended design. Colour Effect Flipstick features one rich and creamy colour and one lighter, iridescent lipstick shade. The colour combinations were expertly matched by Max Factor make up artists and the...

 

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