As for the business-at-hand, the dealings and tradings of sneakers, many already took place right on the queue for entry. That, plus the 30 or so vendors on display and the thousands (we lost count after the 1000th visitor) of attendees, the Sneaker Con NYC for June 2011 was by far a huge...

After several season of often muted conceptions, colors are back in a big way, as seen on upcoming editions of sneakers, apparels, and accessories like Casio G-Shock timepieces. Its July 2011 Collection will include 3 different series on tried models like DW-6900 and the GW-3000 models. First...

You know the imminent release of the 9th installment of LeBron James's signature series for Nike in the black/white/red colorway is something of a big deal when Nike releases a video likening the creation of the sneaker to a cosmic event. Much more than a shoe, it's a celestial wonder bringing...

Nike captured the intensity of street cricket in their latest TV commercial entitled Yards which was shot on location in Bangalore in India. The commercial is aimed at attracting the attention of audience viewing the cricket semi-finals between India and Pakistan today. The 60 second spot is...

They might not share the same language, but the similar interests and an almost obsessive qualities for sneakers certainly clear all barriers. Organizers saw it first hand earlier this week at Sneakerness Cologne 2011, the first convention/swap-meet to take place in the Germany city of...

Rather than verbalize their response or communicate in writing, Encino-base Primitive decided to document their answer in video form. Aptly titled "Beyond The Blvd", the film is a collage of those who truly understand the brand, its support staffs and customers, with the likes of John...

adidas Japan takes us behind the scenes into the secret laboratory, adizero LAB where product development and research takes place pushing the limits of their sneakers. For its first challenge at the adizero LAB, they test the super lightweight adizero runners against the unsuspecting...

MTN Colors presents a video recap of site specific mural installations during Art Basel Miami 2011, the sprawling annual art fair that's increasingly become a flashpoint for celebrity sightings in recent years. Thankfully, the action here is confined to the Kohn Compound, a street-level event...

Its foreign policy may be promoting a neutral approach to current international conflicts, this was certainly not a sentiment shared by sneaker aficionados in the City of Zurich as it hosted the second leg of Sneakerness. Where else but here would you see a converted RC car in the shape of a...

Now, there is no less than 10 in the same product segment with over half of them from car makers that didn't exist 20 years ago. Seen its market share slowly devoured by new competitors like PAGANI C9 Huayra and Bugatti Veyron, Lamborghini unleashed the Lamborghini Aventador LP700-4 during...

 

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