Givenchy will introduce the world's first 3D telescopic brush for mascara application, called Démesure Audacious Lashes Mascara. Liv Tyler will be the new face for Givenchy's new mascara "Démesure Audacious Lashes." The house of Givenchy describes its new mascara as having "the world's first...

actress Liv Tyler is expanding her portfolio: apart from modeling for denim brand G-Star, she is now also the face of Givenchy beauty. Having previously starred in the French house's Very Irresistible fragrance ads, Tyler can now be seen promoting Givenchy's makeup campaigns, including for...

Before the Met madness started, I wanted to discuss something I considered to be a bad marketing move: Givenchy changed their Very Irresistible face and went for Amanda Seyfriend, replacing the ever-so-lovely Liv Tyler. Not that Amanda wouldn't be lovely, but her magnetism is considerable...

Today he reveals his own professional secrets to interminable lashes with staggering volume. The new Givenchy mascara, the mascara that is superlative in all aspects, bears his signature: DEMESURE, Audacious Lashes. This High Tech accessory at the cutting edge of innovation combines an...

05/25/11 -Givenchy bring us actress Liv Tyler as the star of their new Audacious Lashes mascara. The spectacular new product goes on sale this fall 2011... GIVENCHY Demesure Audacious Lashes for Fall...

" We can't wait to see what direction Givenchy will take her ad campaigns in. Liv Tyler famously belted out a tune for her stint, do we reckon the brand will make Amanda do the same? We know she has the voice for it – Mamma Mia and Les Miserables prove it. We have to wait 'til October to see...

Liv Tyler has been the face of Givenchy's beauty products for years, but this season she has taken her role a step further, taking a page out of her father Steven Tyler's book and singing. Yes, in the television commercial for Very Irrésistible Givenchy Electric Rose—a spirited new...

As a self-professed mascara fiend, I tend to stick to several tried & true faves but that doesn't mean that I stop looking out for that next breakout star either. When Benefit launched their Roller Lash mascara last year (reviewed here) it became an immediate hit, delivering fabulous length...

's protagonist, the Very Irresistible Givenchy L'Intens perfume, which Liv has been promoting the same product since 2003. Her "earthy" and "a bit more sensual" character has amazed the French fashion house that asked her for becoming the brand ambassador for several of Givenchy's...

Givenchy never fails to create innovative tools to accentuate our features. From the creation of the Phenomen'Eyes Mascara, here comes the Demesure Audacious Lashes this Fall. Nicolas is overflowing with imagination and is always ready to venture beyond boundaries. Today he reveals his own...

 

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