Canadian retailer Ssense launched the world's first interactive and shoppable music video this week from rap stars Iggy Azalea, FKi and Diplo. The artists in the video for 'I Think She Ready' were styled by designed fashion and accessories from Ssense's designer catalogue including Givenchy,...

It's an interactive shopping experience with a video featuring a fully-shoppable moving editorial. It's simple in terms of filming but really nicely done and the styling is on point. I love the beat, the build is perfect for a video like this. Props to the creative talents of Antony Crook,...

Oki-Ni has created a garish glimpse in to the future by combining video and purchasing in a fully interactive e-commerce editorial. Pulling on the creative talents of director Antony Crook, Oki-Ni, who this year celebrated their tenth anniversary, created the first shoppable video of its...

Second screen shopping, shoppable video, HSN has been doing that decades. Christos Garkinos is a celeb stylist and founder of ultra-exclusive consignment store DECADES in Los Angeles. He starred on a reality show on Bravo TV and refers to himself as a Fashion Hunter. Christos is taking time...

In doing so, we hope to reignite the music video as the cultural catalyst for our times. Triple. World. Domination. This is a new kind of pop-up video for shop-a-holics. Ssense's first ever interactive shopping music video was Iggy Azalea's "I Think She's Ready" back in 2012. You can...

The shoppable video above features a brand new track aptly called Fierce and is set to Azealia loading up on bindis n' bling, velvet and faux fur. Following Charlotte Free and Ellie Goulding's shoppable videos that have been launched on ASOS over the last few weeks, Azealia Banks is the last...

The video premiered yesterday and is fully shoppable—you can check out every single thing Sky wears in the video. Sky recently sat down with the New York Times and pretty much confirmed that she's someone who you want to be best friends with. The Bangerz Tour opener talked about everything...

Recently, Sport Chek partnered with YouTube for a shoppable video featuring Team Canada athletes Jon Montgomery, Maëlle Ricker and Meaghan Mikkelson in Olympic performance wear. "Our goal was to create an online experience that combines our brand messaging and product support in a more dynamic...

iPad magazines are growing in popularity due to their interactive capabilities. For instance, the first issue of Project features interactive graphics and videos including a video tour of Tokyo. While it is quite evident that the future of fashion is digital should print magazines fall...

 

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