Meanwhile, Björn Borg has expanded into China, with a space inside the Sogo department store on West Nanjing Road in Shanghai. It also has announced its presence on Taobao, the Chinese e-tailer. Björn Borg expects that the Chinese market will pick up on branded underwear, the core

So, what's the crack with these Bjorn Borg Trunks then? The irony of a guy who has spent most of his is life smacking balls here, there and everywhere now trying to contain them (different types of balls, we know!), but to be fair to him everyone is wearing 'em! If you fancy joining the Borg...

Respondents in China (33 per cent), France (30 per cent) and the US (30 per cent) said that glow-in-the-dark underwear would help them have a good time in the dark, which, of course, Björn Borg happens to have. The sample was 1,713, of people aged between 18 and 30. Countries included China,...

Earlier this week, Kagi launched a jewellery range dubbed Spectrum, featuring what it calls the Mosaic paua treatment. The limited-edition range consists of 18 pieces, and will reach the market on August 1. More information, including retailers, can be found at its website.

Thank you so much to Björn Borg for bringing a little taste of my beloved Sweden to London. And apologies for getting into a pillow fight with the models; I couldn't resist. xxx Duck

they are going to be releasing a plus size range for Spring/Summer 2011. The collection, titled ‘H&M Inclusive' will be available exclusively Online and will include 20 individual pieces that promise to flatter every figure. Cardigans, skirts and dresses are vintage inspired and include lots...

We are really excited to show a teaser of the collection and the game to the fashion world" said Björn Borg Head of Design James Lee. The Björn Borg First Person Lover computer game will launch in January 2015 along with the Björn Borg Spring-Summer 2015 collection.

1 / 4 2 / 4 3 / 4 4 / 4 Clarks Launches New Hybrid Range Renowned for its casual, purposeful footwear, in particular the Desert Boot and Wallabee, Clarks launches a new range dubbed Hybrid that combines sensibilities found in various shoe genres. The first drop, dubbed the Tanner,...

When Björn Borg launches their spring summer 2015 collection, the Sports Fashion brand blows a kiss to the gaming world through presenting their collection not through a commercial, fashion ads or a cookbook, but through an online fashion game experience where their clothes gives the player...

Björn Borg Spring/Summer 2016 Womenswear collection – Photo courtesy of Björn Borg. On the first day of Fashion Week Stockholm, sports fashion brand Björn Borg presented its Spring Summer 2016 collection. The fashion show took place at an outdoor location, under the bridge

 

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