TAG Heuer is tapping into that cool with a limited edition motorcycle helmet. McQueen wore a TAG Heuer in ‘Le Mans', and the helmet is designed to emulate that look and feel. It is a retro-styled fiberglass helmet with a racing stripe matching the colors on McQueen's driving gear. It has...

love the fact that TAG Heuer challenges the rules and thinks outside the box and I'm honoured to be associated with such an iconic and forward-thinking brand". Cameron now joins the highly exclusive circle of TAG Heuer Ambassadors: alongside Maria Sharapova, she will champion timepieces...

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Since launching its first water-resistant case in 1895, TAG Heuer has been committed to designing the highest quality timepieces that stand up to the demanding challenges of professional diving, sailing and other water sports. The brand today underscored this dedication with the introduction...

a second, patented by Heuer in 1916. Prior to this invention, timing instruments could measure only to the nearest 1/5th of a second. Heuer's technical feat changed the face of timekeeping, allowing wearers to accurately capture even smaller increments of time. This groundbreaking advancement...

Now actively engaged in the Monaco Grand Prix, the Le Mans 24 and the Indy 500, TAG Heuer is "Mastering Speed" on motorsport's 3 most iconic racetracks. More than ever, the brand epitomizes prestige and performance through active partnerships with Hollywood icon Leonardo DiCaprio, Bollywood...

Tag Heuer is connecting with its fans by unveiling Connected Watches designed exclusively by the watchmaker's prestigious ambassadors. The most successful traditional watchmaker wins the game by roping in Cristiano Ronaldo, Tom Brady and the likes to the co-design watch faces of Tag Heuer...

This is not the first time Leonardo DiCaprio has used his celebrity for good. In addition to being a substantial actor, he is also a substantial environmentalist. Last year, he spoke at the United Nations Climate Summit on global warming. He is an active part of the World Wildlife Fund, and...

Entirely designed, patented, developed and manufactured by TAG Heuer in La Chaux-de-Fonds, this innovation re-writes history in the field of high frequency movements. Encased in the squared shape that caught the watchmaking world by storm in 1969, this unique high-energy timepiece now...

Natasha Poly joined Toni Garrn on the red carpet for the Leonardo DiCaprio Foundation Gala held at the Domaine Bertaud Belieu on Wednesday (23 July) in Saint-Tropez, France. The model wore a Roland Mouret 'Orpheus' gown, which is a signature piece from the French designer. Cut in a...

 

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