We're massive, massive fans of the illustration and design collective The Lazy Oaf . As an illustrator myself I've always been drawn to the wry humour and fun, vibrant prints that their clothes and jewellery feature, showing the rest of us boring old farts that it's okay for design to be a...

Despite its title, however, designer Gemma Shiel's latest range is one of the brand's stronger offerings to date and features a variety of boldly-patterned pants, woven shirts, sweatshirts and outerwear. Standout pieces include the waterproof Digital Rain Mac Jacket, polka dot trousers, a...

04/19/11 -The exclusive prints so creatively imagined by the London brand are back this summer with floral motifs, fruit patterns and illustrations of Disney characters. LAZY OAF Spring Summer...

for those of you who don't know, lazy oaf was in fact a favourite of mine in my 14 year-old 'multicoloured' phase - when i wanted to look like something between kate from the long blondes and a pokemon, and enjoyed sporting (sadly now defunct) lady luck rules ok! jewellery and lazy oaf's...

As you may have read, Shiny Style's editor, Andrea Petrou, has jetted off on her holidays for a fortnight (lucky her). We didn't want to leave our readers with no articles for a whole two weeks, so until Andrea gets back I'll be filling in for her. Let me introduce myself properly – I'm...

However, the east London streetwear brand also references Britain with its Tinny Shirt and Beer Can T-shirt, a nod to the country's drink culture, in a pop art style. Founded by designer Gemma Shiel, Lazy Oaf started selling screen printed t-shirts at Spitalfields Market in 2001. The...

, including three menswear styles and two unisex accessories, revolving around a palette of black, white and grey, reflecting television of the era. Striped patterns and denim accents feature alongside illustrations of Sylvester the Cat, Bugs Bunny and Porky Pig, the latter taking centre...

Continue to produce fun and inventive streetwear apparel, London label Lazy Oaf has collaborated with the Garfield estate on a collection for 2014 spring/summer. The ubiquitous Garfield caricature is used as an all-over print on tees, shorts and short sleeve shirts, while the character's face...

There's also a clear love for vintage in Fashion Union's designs, with 50s-esque sun dresses and brightly coloured blouses that tie at the waist. I've already earmarked their adorable blue and white striped sundress for payday. Even more exciting is their shoe section, which is completely...

Oddity" collection for Summer 2014. The English brand still retains its quirkiness though, ironically referencing Russian cosmonaut suits on crewnecks and . Graphics and messaging are at the heart of the "Space Oddity," with the brand humorously nodding to popular attitudes toward space...

 

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