Well I made the mistake of searching swatch photos for shades from the new Pure Color Metal Mania Nail Lacquer collection and then somehow wound up buying four of them! Oops. Now let me say that it's a bit confusing which shade belongs to either the Beyond Black or Metal Mania collections....

Despite a lot of emphasis being placed on its ability to give you lashes which look false, I don't think it lives up to that claim and it won't unless you already have naturally long eyelashes! Wanna try it for yourself? Be one of the first to try they're Real! mascara before its official...

Overall this is a decent mascara if you use it over a base and are VERY careful when layering, but if I were to choose a Benefit mascara to spend my money on I would choose Bad Gal Lash handsdown as I prefer the big bristle brush and the amount of volume it gives vs. They're Real. I feel as...

Benefit's Eye Wanna! Eye Gotta! Maggie & Annie Collection Kits for fall 2011 are new and exclusive to Sephora. Who are Maggie & Annie? Maggie & Annie Ford Danielson are Benefit Global Beauty Authorities. They worked with Barcelona-based artist Pietari Posti for the cover artwork, which I...

Benefit They're Real! Mascara - $29 - claims to give you dramatic length and volume, base-to-tip curl and visible lift with long-wearing results. The brush is very interesting - rubbery and spikey. They recommend you use it horizontally and wiggle the wand from side to side, base to tip so...

Benefit hit the nail on the head with their marketing for Benefit's They're Real Mascara, what women want most out of their mascara is the appearance that they are false lashes, but wait, they are real! We all know that the mascara advertisements that we see all contain women wearing false...

it doesn't have to be all about "real" moments in life but what's an embarrassing situation you've had in the name of beauty...or boobs....! Comment about it and it'll be count as an entrance to win one of three Benefit They're Real Mascaras. For a second chance to win you can retweet me...

Benefit has three new limited edition holiday collections out this season, all wrapped in super cute packages, of course! First up is the She's So Jetset Makeup Kit. This kit includes four eyeshadows, a mini POREfessional, a mini They're Real! Mascara, a mini Life On The A List Lip Gloss,...

If you'd like to preview a tube before it officially hits stores, read on, Benefit babe! One lucky lady (or gent) will win: One (1) tube of Benefit They're Real Mascara (a $22 value) before it launches in-stores this July Two coats leave my lashes looking thick and dark, and it stays...

Benefit's They're Real mascara features an exclusive brush specially designed to maximize the performance of the long-wearing, glossy formula gives the dramatic length and false eye lashes look. Its staggered bristles grab close to the root, boosting length and volume and making them look...

 

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