well here's a little look at what's in store from our bloggers who have been all over our store as well as out in Florence taking pictures in the beautiful historic streets and on location around the city! Take a little look on location with our old friend Chiara Ferragni and new guest Betty...

com, red Cambridge Satchel Co satchel via Urban Outfitters, red Timex from Harvey Nichols, 17 Lasting Finish lipstick in Mulled Wine Whilst at university I regularly shopped in H&M's kids department for t-shirts and jumpers and it's something I'm getting back into. Not only is the selection...

We can't wait for the up coming third edition of Firenze 4Ever, our special event that brings together international bloggers, the hottest designers and the latest collections for two days at the beginning of the A/W 2011 season. This time we have a whole host of special events and surprises...

I had paté with sourdough bread to start, followed by fillet of sea bass (along with some of Becky from holdtheanchoviesplease's straw fries, yum!) then finally the most enormous profiteroles you've ever seen. Here's the one photo I took, of my scrumptious sea bass, using my crappy camera...

Plus for fellow online shopping addicts the free delivery/returns policy is a huge bonus. Of the pieces above my absolute favourites are the red heels from Dune, Mellow Yellow's t-bar and the Edun ankle boots – I'm a sucker for a mary jane and chelsea boots combine that perfect amount of...

Whilst browsing last week I came across the jewellery shop . The store is run by Kelly Anglin, who designs and makes all of the pieces herself and, amazingly, began creating jewellery just 4 years ago.In her own words: " I only began making jewelry in 2007, a s a fluke, and was very...

Vogue Italia take a light-hearted dig at home shopping networks such as QVC in this funny editorial which was photographed by the always controversial Steven Meisel. Starring Karlie Kloss, Natasha Poly, Sigrid Agren, Joan Smalls, Caroline Trentini, Daria Strokous & Gertrud Hegelund, each model...

Well we promised to keep you updated with all the action as it happens here at our store in the centre of Florence where Firenze 4Ever 2nd Edition has already got started. So as our bloggers get busy creating amazing new looks in our styling labs (including models, hair and make up...

Firenze 4Ever 2nd Edition is almost here! We've been checking out some of our favourite blogs that have been reporting on how difficult it has been to decide what to wear for the three days of fashion fuelled fun that are now about to begin! We are so excited to welcome some new, special...

Firenze 4Ever 2nd Edition is starting! Here's a sneak peek at what's inside the goodie bags we have prepared to welcome our bloggers. And at this year's Firenze 4Ever we will be rocking the new limited edition T-Shirts created exclusively for the event by our friend Toxic Toy. Stay tuned,...

 

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