" McCartney continues to simply say, "It's up to us at Nike to serve those players with the right product for these different surfaces." The result is the Nike Football FC247 Collection – a range of performance- and street-inspired footwear tailored to the variety of surfaces on which the game...

Imagine my surprise when Ashley, the Brazilian Blowout specialist at Taylor Taylor, informed me that the path we were about to embark upon together would leave me with my healthiest hair ever. Praise be the hair Gods! Ashley led me first into a tiled wash room with dim lighting. A small...

Football pitches have been dominated by brightly colored boots for the last few years now. Spearheading this movement was Nike, which brought fluorescent hues to the pitch with the launch of the Mercurial Vapor. Now Nike is going back to basics with predominantly black colorways of its...

Launched in 1998 with the tagline "ultralight, so your legs can be as fast as your imagination," Nike's Mercurial football boot was specifically crafted for the creativity and speed of Brazilian football phenomenon Ronaldo Luís Nazário de Lima – "El Fenómeno," better known across the globe...

American sporting goods giant Nike has teamed up with the French Football Federation to launch a newly designed kit, as the company takes over from adidas as supplier of the French team this year, reported Just-Style. According to Nike, the kit combines "French style and tradition with Nike...

18 March, 2012 08:40am | Posted in Nike | No Comments " Before stamping their brand on basketball, Nike's been all about running. After a recent trip to Nike's World Headquarters, more and more am I convinced that Nike's focus on running should be more pronounced all over the world. We've...

Coinciding with this year's World Cup, Nike has opened its first football-only store in Rio de Janeiro's Copacabana district. Celebrating the sporting heavyweight's heritage with Brasilian football, the three-story outpost is outfitted in the Brazilian national team's colors while Carioca...

Recently, a Nike team made up of designers, bio-mechanists, coaches, trainers, and athletes partnered with long-time partner and gold-medal sprinter Michael Johnson to redefine speed and make football players faster – the culmination of which was the Swoosh's own 40-Yard Dash Project and the...

Without straying away from the culture, tradition and identity of the iconic jersey, Nike has updated the host nation's uniform with a slimmer and more tailored silhouette. Standout alterations include a new Y-neck design, as well as an updated Brazilian Football Confederation crest with a...

feel faster,'" said Todd Van Horne, Nike's creative director for football. Fans probably aren't concerned with how much their shirts weigh, but they will need to spend again to match the on-field look—and that's exactly what Nike was counting on when it bet heavily on football. The Nike of...

 

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