Partnering with over 20 environmental and conservation groups, the main goal was to celebrate the beauty of the ocean, help the general public understand the threats to the ocean and make positive choices about the right fish to buy and eat. As part of Project Ocean, Selfridges is raising...

In conjunction with the launch of its Project Ocean campaign, Selfridges has commissioned this collection of special edition t-shirts from designer Katharine Hamnett. During the 1980s, Hamnett's oversized t-shirts using large, block letter slogans became a huge hit on the streets and were...

Project Ocean is Selfridges & Co's new environmental campaign running from 11 May - 12 June 2011, to raise awareness about the threat our oceans are under. The initiative is trying to encourage people to stop for a moment and imagine a world with "no more fish in the sea". A frightening...

From 11 May – 12 June 2011, Selfridges is partnering with more than 20 environmental and conservation groups to celebrate the beauty of the ocean, highlight the issue of over-fishing, help us all understand the threats to the ocean and make positive choices about the right fish to buy and eat....

The switch happened recently: Whereas half-dome breasts achieved via push-up bras were once the shape to mimic, bralettes have made way for more natural ... Some trends are easy to dive into head-first: Give us all the athleisure in the world, and we're definitely not complaining. Because...

Scholl's Fast Flats – stylish and foldable flats that you can take with you anywhere and everywhere! They're not just for the times when you're out dancing the night away, but they're also great for everyday use as well. The flats come in a compact wristlet, which can also double as a evening...

Now the two brands and their designers are set to come together and appear in a brand new fashion documentary titled 'God Save Our Shoes.' The documentary, directed by Julie Benasra, is set to debut at Paris Fashion Week this September as well as appearing on French channel, Canal Plus TV...

1 Earlier this week FFF received a very exciting invitation to attend the launch of Project Ocean at Selfridges London, an initiative that challenges the public to imagine a world with "no more fish in the sea". Alannah Weston, Creative Director at Seflridges has taken on this campaign and...

Project Ocean has created a wonderful opportunity to use Selfridges' own unique channels to help conservationists reach a wider audience and raise the stakes for global impact. We hope our increasingly eco -engaged customers will be inspired by the project and make sustainability a part of...

I will say though, that it is like drinking neat sea water and quite vile. Stand by the sink, just in case. They work out at about £1 each but you buy in packs of 20.

 

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