Christopher Jun 8, 2011 To celebrate Gucci's 90th birthday, Frida Giannini has personally selected 24-year-old Florence Welch as her muse. The creative director of the luxury brand bumped into Florence at the Grammys earlier this year and Frida was so wowed by the glamourous singer that...

know how Florence Welch ended up in the fashion world, going to shows and singing at private fashion events after just having 1 hit song in her répertoire. Now officially she is the testimonial of Gucci Fall Winter 2011 2012 and has been wearing wonderful chiffon dresses in her American...

Florence Welch is insanely cool and rather stylish. Gucci, historically, creates overtly sexy, sensual ads that call to mind the life of a millionaire jetsetter in a vague sex haze. Then again, since Frida Giannini's successful tenure began, cover models have included Rihanna and James Franco...

To celebrate their 90th birthday, Gucci turned to Florence Welch as their next muse. Speaking to Dazed DigitalFrida Giannini explains why she was inspired by the flame-haired songstress for Gucci's A/W 2011 womenswear collection. "As I was imagining this collection I was thinking of a...

Creative Director Frida Giannini stated that she used Florence Welch from Florence and the Machine as her inspiration for the Gucci Fall 2011 collection. It comes as no surprise that Gucci will be dressing the singer exclusively for her North American tour this summer. Giannini said, "When...

MUSICAL MUSE: Frida Giannini was inspired by Florence Welch of Florence and the Machine and chose to base Gucci's fall collection on the red-haired songstress."She has a powerful personality and an entrancing quality to her performances. She also has that confident and self assured look...

Recently named as the new face of Gucci, Florence and the Machine frontwoman Florence Welch will be dressed by the luxe label for her upcoming tour of North America... Designer/artist tour wardrobe collaborations are nothing new – think Kylie and designer duo Dolce & Gabbana – but with the...

Florence and the Machine frontwoman Florence Welch is the new face of Gucci Style icon and music queen Florence Welch has just been named as the new face of luxe label Gucci. MORE FLORENCE PICS Gucci creative director Frida Giannini revealed that the flame-haired singer was the...

Florence Welch in a Gucci dress at the Gucci And RocNation Host Pre-Grammy Brunch in West Hollywood, California, on Feb. 12, 2011. Photo: Getty Images Fiery-haired powerhouse Florence Welch has garnered so much attention not only for her groundbreaking voice (girl can SANG), but her ethereal...

Florence and the Machine frontlady Florence Welch will be wearing a lot of Gucci clothing on her upcoming North American tour. The storied Italian fashion house said in a press release this morning that its creative director Frida Giannini created the wardrobe that Welch will wear everywhere...

 

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