Benefit have launched a brand new mascara, they're Real!, which is currently enjoying great success across the pond. Now it's launching in the UK and I put it to the test to see what all the fuss was about. they're Real! mascara boasts a wand which I believe really does make a difference to...

Benefit They're Real! (July 2011) is a new mascara with a whole 'lotta claims behind it. They're Real! volumizes, thickens and curls lashes not to mention it won't smudge, flake off or dry out. The brush is what makes this mascara a little different from most. It's kind of a spiky 14th...

Benefit hit the nail on the head with their marketing for Benefit's They're Real Mascara, what women want most out of their mascara is the appearance that they are false lashes, but wait, they are real! We all know that the mascara advertisements that we see all contain women wearing false...

Para quem é uma fã incondicional da Benefit, que é o meu caso, aqui fica o mais recente lançamento da marca de San Francisco. Eu que adoro ter umas pestanas bem longas e compridas quase com efeito de false lashes sem ser too much, a Benefit lançou a máscara de pestanas They're Real que promete...

Benefit They're Real! Mascara - $29 - claims to give you dramatic length and volume, base-to-tip curl and visible lift with long-wearing results. The brush is very interesting - rubbery and spikey. They recommend you use it horizontally and wiggle the wand from side to side, base to tip so...

Before (top) and after two coats (bottom) Before (left) and after two coats (right) But as much as I like They're Real mascara's color and volume, Benefit could have pushed it in the length, separation and curl hold departments. I think my lashes do appear longer with it on, but not...

Benefit They're Real! Tinted Primer - $31 - A mink-brown lash primer that tints, defines, and primes lashes for a natural, feathery look, or paired with your favorite mascara for boosted length and separation. When worn alone, the mink-brown primer gives lashes a natural, feathery...

By Erin - Friday, May 24th, 2013 at 5:05am I don't know why it took me so long to try Benefit they're real mascara, I love most everything they make. I received a little trial size from Sephora and let me tell you this is one eye popping mascara. The brush has lots of bristles that make full...

Benefit's They're Real mascara features an exclusive brush specially designed to maximize the performance of the long-wearing, glossy formula gives the dramatic length and false eye lashes look. Its staggered bristles grab close to the root, boosting length and volume and making them look...

If you'd like to preview a tube before it officially hits stores, read on, Benefit babe! One lucky lady (or gent) will win: One (1) tube of Benefit They're Real Mascara (a $22 value) before it launches in-stores this July Two coats leave my lashes looking thick and dark, and it stays...

 

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