In addition to wearing Audemars Piguet timepieces (he prefers the Royal Oak Offshore collection), James will be featured in a range of advertising and marketing campaigns. These will also involve James' charitable foundation called The LeBron James Family Foundation, and other various special...

BURBERRY OPENS BURBERRY BRIT STORE IN MILAN Burberry is pleased to announce the opening of a Burberry Brit store in Milan – the first Burberry Brit store in Europe. The 250 square metre store opened on Corso Venezia on 27 November. Store reflects new store design concept developed by...

On the heels of a Game 1 victory over the Dallas Mavericks Tuesday night and on the brink of a possible first championship, LeBron James has announced that he will launch a new, modern luxury concept store in Miami for Fall 2011. The store, which will open with a mix of apparel, footwear,...

on their hands with a new flavor created in collaboration with LeBron James called Sprite 6 Mix. The two brands have enjoyed a successful endorsement deal since since 2003 but with the Sprite 6 Mix the two will attempt to quench the thirst of teens in a saturated soft drink market. To...

Having already Euro-stepped into a number of creative realms over the last decade from animation to retail, LeBron James partners with Sprite to formulate a limited edition flavor of soda. Sprite 6 Mix as it is called, combines the traditional taste of the brand's signature lemon-lime soda...

up with Wieden + Kennedy to produce a commercial commemorating the Cleveland Cavaliers' home opener against the New York Knicks. In it, we find LeBron immersing not just the starting five, but the entirety of Cleveland, in a last rally for what (by most accounts) looks like a...

The jet-setter bunch in Miami has a new shopping destination this coming holiday season. Introducing UNKNWN, a lifestyle boutique curated by LeBron James. Catering to the fine-living demographic of Miami and surrounding areas, the new store will be within the trendy Aventura Mall on Biscayne...

on a Series of T-shirts Retail space UNKNWN — an effort co-created by LeBron James and Chris Julian — showcases two new T-shirts designed by streetwear veteran A Bathing Ape for the store. The T-shirts are not without the streetwear label's iconic 1ST CAMO designs, as well as the BAPE HEAD...

LeBron James Hosts a Welcome Home Party of 30,000 in Akron Last Friday, LeBron James was welcomed back home by 30,000 pairs of open arms at the University of Akron's InfoCision Stadium, and today we present some footage of the event. Beginning with songs from local children, and ending with...

LeBron James wore a Staple sweatshirt during the 2013 NBA Playoffs. Photo: NBA.com When did you realize that there was a market for styling athletes? I guess when I started working with LeBron. I've been with him since 2006, and when I started working with him, -- I worked with a team...

 

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