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One that yet again, epitomises the cool factor that is, as succinctly stated in the lookbook, always to be found deep in the DNA of DAY, Birger ET Mikkelsen. As for what I fell in love with, although it might be easier to say what I didn't fall in love with; the black and white striped...

Another take on the Brown's Beach Jacket, this one inspired by that incredible fabric – hardwearing but lightweight – rather than the cut of the original coat and vest. The Stevenson Overall Co. Imperial Classic jacket has a rather regal name, but it's most definitely deserving. Selvedge 100%...

Day Birger et Mikkelsen bangles | £69 Bangles work better in eclectic numbers. Available on here.

SHOP THE LOOK: Maxi Dress - Ganni; scarf - Day Birger et Mikkelsen; wedge sandals - Zign; Bench "Winston" jacket; tote - CK Calvin Klein; sunglasses - Oakley "Jupiter; bangles - Tokyo Jane. All available at Zalando. This summer, we're all about breezy maxi dresses. The floor-length...

As you have probably gathered by now, one of my favourite brands is definitely Day Birger et Mikkelsen. Being a true hippy at heart, this line helps me channel my inner bohemian streak! Here are some of my favourite new pieces that are available now! Jersey bobble necklace in hot pink,...

There's nothing like a well-executed jacket to perk up a tired wardrobe (well, except for a to-die-for bag, but I digress). Especially a blazer with design elements that catch you off-guard. Which is why I love, love, love Malene Birger's sharp little spring jacket. Buttonless with a built-in...

I look for ways to maximise my wardrobe when I'm shopping, which is why I love this cape by Day Birger et Mikkelsen's new label, 2nd Day. It can be worn both belted and unbelted, which gives me more looks for my money. Likewise, the framed tapestry bag by Therapy at House of Fraser, which can...

So when Matches recently announced the arrival of the spin-off label, 2nd Day and I saw what's on offer I literally clapped my hands together in sheer glee. Matches lists 2nd Day as the younger, more contemporary element of DAY, Birger et Mikkelsen, inspired by urban minimalism; artistic and...

After recently attending the preview of the AW12 DAY Birger ET Mikkelsen collection last week and thumbing through the 2nd DAY look book on the train ride home, I continued to fuel my growing obsession with the label when I was passing my local boutique Stanwells and popped in to check out...

So it's my great pleasure to bring you today a little chit chat with Peter Ingwersen, newly returned Creative Director of the ever boho chic DAY Birger et Mikkelsen. Ingwersen first started as managing director of the brand in 2001 before leaving to found labels NOIR and the sustainable...