You know the imminent release of the 9th installment of LeBron James's signature series for Nike in the black/white/red colorway is something of a big deal when Nike releases a video likening the creation of the sneaker to a cosmic event. Much more than a shoe, it's a celestial wonder bringing...

In a video created by Gatorade, professional BMX rider and Queens native Nigel Sylvester describes in his own words what it's like to ride through New York's concrete canyons. The artfully shot black and white clip clocks in at two minutes and shows Nigel as he negotiates the chaotic streets...

" music video as another "Lady Gaga wannabe", quite unfairly. While the extra-terrestrial theme, along with trans-mutational subjects, are quite similar to Lady Gaga's own space odyssey in "Born This Way". The music itself is on a slower, less edgy tempo. Which begs the question, do people...

Rather than verbalize their response or communicate in writing, Encino-base Primitive decided to document their answer in video form. Aptly titled "Beyond The Blvd", the film is a collage of those who truly understand the brand, its support staffs and customers, with the likes of John...

While on the record for this most recent video from Nike 6.0, Sylvester stated his down time at Grenada along with his aspiration to further the sport, or in his case, his love, of BMX. All the while, showcasing his skill sets in riding. This is Nigel Sylvester Nonstop, both in the sport of...

Previewed exclusively through MTV, "Make Some Noise" is the first single (and video) from the highly anticipated album, Hot Sauce Committee, Part 2. With Elijah Wood, Danny McBride, and Seth Rogen as the Beastie Boys, the scene cuts away to the very moment when the boys left the party with...

Check out the video after the click. The Vault – visitflimby.com from New Balance UK on Vimeo.

In the meantime, all captured on video that was to become T-Mobile's latest television spot. via: AdAge

In its new bet to invigorate the art of cap wearing, New Era, a label synonymous with 59FIFTY fitted, added musical talents from N.E.R.D. To its New Era Flagbearers campaign. Pharrell Williams, Chad Hugo, and Shae Haley joined an already impressive roster of athletes, musicians, and creative...

One of the most iconic boxers to come out from America, Muhammad Ali and New Era has gone back to the drawing board to produce three new designs. This time, the collaboration is using 59FIFTY as a canvas to represent Ali's legendary fights. There are Fight of the Century, Rumble in the Jungle...

 

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