With the Sport Releases More Than Just Sweatcampaign, Asics doubled its European media investments, and focuses on further establishing the brand worldwide. Besides media buys, the campaign has a strong online focus and TV visibility in Asics' main markets including the UK, Spain, France...

2011 ASICS Global Advertising Campaign – "Sport Releases More Than Just Sweat" ASICS is an athletic footwear company based in Kobe, Japan. Founder, Mr. Kihachiro Onitsuka, chose the name ASICS based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the...

The increased stake will further reduce the percentage of Hermes stock that is publicly traded, already less than 10 percent. Hermes's family shareholders own more than 70 percent of the company. "Hermes can't be taken over, especially if the family sticks together," said Davide Vimercati, an...

FEEL GOOD NEWS: amfAR's annualCinema Against Aids gala last week in France raised more than $10 million for AIDS research! Guests like Robert de Niro, Jane Fonda, Harvey Weinstein, Karl Lagerfeld, and Boy George came out to auction and bid on items like L.A.M.B. dresses, Chanel jackets, and...

French luxury-goods giant LVMH Moët Hennessy Louis Vuitton has increased its stake in rival Hermès International to more than 20%, increasing the tension in an unwelcome assault on the French maker of pricey handbags, scarves and other luxury goods. In a filing Tuesday with the French stock...

Star Wars: The Force Awakens has broken box office records around the world and so has Harrison Ford by earning over 50 times more than his young co-stars John Boyega and Daisy Ridley. The 73 year old iconic actor has returned to the series after almost three decades of bidding adieu to the...

The COLOURlovers creative community reaches nearly 2 million people each month and hosts more than 1.5 million member created color palettes. Darius also cofounded Hands.org an international disaster relief NGO that organizes volunteers in the wake of a natural disaster to help those...

, the largest department-store company in the U.S., announced plans to fire or relocate about 3,000 workers after suffering a worse holiday period than it predicted. The company is cutting staffing levels and shrinking its store count to match the lower sales volume, according to a statement...

vintage Elizabeth Taylor! The legendary actress's first-ever wedding dress hit the auction block yesterday, earning more than double it's original asking price. ~ Elle UK It's official: China loves Chanel! According to the 2013 World Luxury Index Report, the French label is the country's...

Women are still buying-- the price has not stopped them from doing so! Women have been wanting to get their hands on a Chanel bag and it's become a rather addictive "want" than a "one-time-deal" purchase. I know of women who have more than 10 Chanel classic flap bags in different colors and...

 

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