Style icon Alexa Chung is the new face of Italian footwear brand Superga. Known for its iconic 2750 sneaker, the label is celebrating its centennial anniversary this year. Since 1911, Supergra is known for its classical canvas sneaker with rubber sole. GLinvest owns the rights for the brand...

I absolutely love this video from style.com of Alexa Chung showing her favourite places in Williamsburg. She has one of the best sense of humours and best style, of course! "A classic headband round the head. Is he in MGMT, isn't he in MGMT? That's the sort of shit that goes down in Brooklyn"....

We love how the ex-model and TV presenter uses her Russell & Bromley calf skin leopard print bag to add some interest to a rather run-of-the-mill summer ensemble. Get Alexa's shabby-chic look by picking up one of these classic summer concert carry-alls. Alexa Chung Purse Shopping Guide: 1....

Those who were already reading this blog a year ago, may remember when I first posted my impressions of Hong Kong. I didn't take quite as many photos last week and also didn't do as much shopping, nevertheless I'll still be sharing a few gems with you... Mall Culture 1: Mrs. and Mr. Santa...

First, it was a wonderful time in Hong Kong and Bali with the boy. Days after my return, I was devastated by the news of my grandmother being hospitalized... followed by an unexpected trip to Beijing for her funeral. Without much time to adjust, I left for New York city to meet my dad....

Smaller retailers will be happy to hear that Sasha is also going to use the space for pop-up events to help other fledgling designers in Hong Kong. Why we love it! The store is pink... enough said! Sasha travels to far-flung places so you don't have to saving us time and money. She also...

APE has recently opened its first BAPE KIDS store in Hong Kong. This is the first overseas location for the kidswear line, and it might be a sign of things to come for the future. Designed by WONDERWALL, the interior of the 800sq/ft store retains the same ambiance as their other outlets....

I have blogged a few times before about my love of Alexa Chung and my love of Superga sneakers. And how they came together last year in this shoot, when Alexa was named the face of the brand. Ah, the bliss, the bliss. And then this week Alexa was named as the creative director of the brand,...

Posted by Helen Lee at 2:05 pm July 18th, 2011 | 0 comments Earlier this year it was rumoured that Alexa Chung was set to hit Australian shores for Australian Fashion Week, unfortunately for her legion of Aussie fans that rumour never eventuated. But we're happy to be the first to reveal...

When I was a kid, my dad took me out to our front yard and showed me the constellation of the stars. He's an engineer and he loves to teach me math, science and even though I ended up loving social studies more, I will never forget the night we were out and the time he spent with me. Years...

 

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