Bieber perfume: A lot more functional than Spice Girl lollipops With his perfect pout and coiffed locks, it's no surprise that Justin Bieber is somewhat of a beauty guru. And with his ever-expanding line of nail polishes for OPI and exclusive fragrance for Walmart, it was only a matter of...

But we're just barely scratching the surface of what's bugging me – the real deal is the ad campaign! The ad campaign for Justin Bieber's Someday Perfume stars Dree Hemingway. Lovely Dree will front Justin's perfume aiming at the 14 to 18 year old female population wishing to get under...

First came Justin Bieber's nail polish, then came his lady perfume. Now the lady perfume has a commercial, and it's a doozy. Before we tear into Bieber's latest assault on the beauty industry, we must admit we are huge Beliebers here at Styleite. Like, have you listened to "Baby" or any of...

At any rate, he probably isn't staying up late at night fretting over how SOMEDAY will be received by smart-mouthed perfume bloggers in the 40+ demographic (aka "almost dead"). Here's the scent blurbage from Sephora: "Justin Bieber's debut fragrance, SOMEDAY, is full of the same energy,...

Justin Bieber at the 2011 ESPY Awards in Los Angeles, California, on July 13, 2011. Photo: Getty Images If there's one thing Justin Bieber knows how to do, it's how to cater to EVERY DEMOGRAPHIC of women in existence. Last night, at the ESPY Awards show, he channeled Lower East Side gothic...

A high end retailer actually will be carrying Justin Bieber Someday and that retailer is... Holy cow the sky has opened up and fireballs are raining down and I think hell has frozen over because Nordstrom is carrying the Biebs new fragrance. *Head Desk* Wow. You can preorder Justin...

Bieber will launch his first prestige perfume (as you might remember, he has already gotten his toes wet with scented dogtags), Someday, in June. The fruity gourmand scent is geared towards teenagers. According to the teen popstar, "...creating a fragrance that I personally love is another...

Similarly, Someday felt noticably younger to testers, due mostly to its intense sweetness. Production Assistant Rachel Dady noted, "It smells kind of '90s to me. Probably because that's when I wore stuff that smelled like this." Justin Bieber's "Someday" perfume. Photo: Courtesy of Justin...

Justin Bieber will launch Someday Summer, a new limited edition summer flanker to his debut fragrance, 2011′s Justin Bieber Someday. Per Mr. Bieber, I love everything about summer: the beach, warm weather and even swimming in the ocean, so I wanted to share that with my fans in a bright,...

Check it all out in the video below! + WATCH VIDEO FROM JUSTIN BIEBER'S ADIDAS NEO SHOOT Like us on Facebook so we can be friends and follow us on Twitter @MTVstyle to talk.

 

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