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PUMA and Japanese sneaker boutique atmos are back again for their second joint venture. For this project, the Tokyo-based brand picked the classic basketball sneaker from PUMA, the First Round, which debuted around mid '80s. Manufactured under the Made in Japan banner, every aspect of this...

x Jon Burgerman x Puma First Round – Red Edition: they are the fifth and final release in Puma's Reaction Pack series, they are part of the Size? 10th Anniversary pack, they feature the art of British artist Jon Burgerman , and they are limited to just 40 pairs. That's a lot of collaboration...

Stella McCartney Kids has officially launched their first range of fashions for boys, girls and babies, aged newborn to 12 years, for Spring Summer 2011. The new collection is playful, vibrant and effortless, capturing the spirit of children and freedom of summer. As mentioned previously,...

Sasha Pivovarova gave birth to a baby girl on Mother's Day, and yesterday the new mom tweeted a photo of her newborn saying, "Everybody, meet my beautiful little fairy princess Mia Isis." We're assuming the photo was taken by Sasha's photographer husband Igor Vishnyakov, but what we really...

Rain sure doesn't stop them! Raincoats can be fairly dull, but one as cute as Stella McCartney's polka-dotty coat can really change a person's outlook on rain – and life! It has a detachable hood, and a see-through base to insure your girl's best outfit isn't totally hidden. With polka dots,...

PUMA Japan's exclusive Takumi line of high end executions continues on with part 3 of the range. Foreshadowing the winter months ahead, the furry iterations of the First Round Lo appear in nubuck form and provide a rather interesting take the materials possible. Other variants include a...

!! Here are the first images of the campaign - photographed by Brooke Nipar, the campaign takes us back to Madonna's roots. As in a previous post Taylor Momsen was dropped by IMG, they had to search for someone quickly to replace her. Kelly is the perfect fit, don't you think? "I take so...

Japan's Kicks Lab has teamed up once again with PUMA, coming together on the low-profile First Round Lo "Nishijin," named after the district in Kyoto famous for its kimono production. The shoe features a refined black suede build highlighted by floral print on the form stripe, heel tab and...

First up Sareena writes, " Ms. Obama looked so dern cute in this outfit at the Nickelodeon Kid's choice awards. Sometimes I forget she's has the conservative title of being a First Lady when she dresses so gorgeously trendy. Who is she wearing?" " Or can you show items of a cheaper caliber...

Behind-the-scenes of Rita Ora's first campaign for Material Girl. Photo: Material Girl On top of the official ad photos, MG also released behind-the-scenes snaps from the shoot AND an entire video package of Rita being impossibly adorable. Moving shots of Rita blowing kisses in a fuzzy...