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PUMA and Japanese sneaker boutique atmos are back again for their second joint venture. For this project, the Tokyo-based brand picked the classic basketball sneaker from PUMA, the First Round, which debuted around mid '80s. Manufactured under the Made in Japan banner, every aspect of this...

Click here to see the list of all Super Model of the World winners. Congratulations indeed, to DANICA MAGPANTAY, to her Mom Lala Flores Magpantay (who was Super Model of the Philippines in 1990) and to all Filipino beauty fans. We've got ANOTHER international winner we can be proud...

x Jon Burgerman x Puma First Round – Red Edition: they are the fifth and final release in Puma's Reaction Pack series, they are part of the Size? 10th Anniversary pack, they feature the art of British artist Jon Burgerman , and they are limited to just 40 pairs. That's a lot of collaboration...

This weekend marked the highly anticipated first round of the 2011 Formula 1 calendar. In support of their men, the girlfriends flocked out in their numbers to enjoy the Australian sunshine and show off some incredible outfits for those of us watching. There was a clear trend running...

The Powder Room" is the first film in a series called Women's Tales , in which notable female filmmakers explore ultra-feminine Miu Miu , fashion daughter of Miuccia Prada's super-intellectual Prada brand. Enjoy! The film is set in London's Claridges Hotel and stars Audrey Marnay who...

And I just found out that the first denim that was made for women, specifically, was back in 1935 and was a jumpsuit! Seriously. A Levi's denim jumpsuit. Super cutting edge today, let alone in 1935. Up until 1935, the women of the day had been wearing their man's 501s and so it was decided...

On Monday, Alexander Wang will release his first ad campaign. Though according to Women's Wear Daily, he prefers it be called an "image piece." Wang explained, "We restrained from using those words, because you set yourself up for doing things in a systematic way – like rolling out ads in the...

PUMA Japan's exclusive Takumi line of high end executions continues on with part 3 of the range. Foreshadowing the winter months ahead, the furry iterations of the First Round Lo appear in nubuck form and provide a rather interesting take the materials possible. Other variants include a...

Hudson Women's Stark Moto Skinny Jeans Hudson Women's Stark Moto Skinny Jeans Wear the Hudson Stark Moto Skinny Jeans from day to night to complete your look. Materials: quality ... Hudson Women's Super Skinny Striped Jeans Hudson Women's Super Skinny Striped Jeans Belt loops and...

Japan's Kicks Lab has teamed up once again with PUMA, coming together on the low-profile First Round Lo "Nishijin," named after the district in Kyoto famous for its kimono production. The shoe features a refined black suede build highlighted by floral print on the form stripe, heel tab and...