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PUMA and Japanese sneaker boutique atmos are back again for their second joint venture. For this project, the Tokyo-based brand picked the classic basketball sneaker from PUMA, the First Round, which debuted around mid '80s. Manufactured under the Made in Japan banner, every aspect of this...

The latest Trinomic Disc N Calm represents another solid offering from German sportswear company PUMA. Aiming to gain traction within the lifestyle segment, the model joins a long list of recent releases that have reignited interest in the brand. Clad in all black, a speckled midsole provides...

Although Smalls filmed a Lauder TV commercial right around the time of her contract's announcement back in December, her first ad just launched for the brand's Women in Beauty campaign, depicting Smalls alongside Jablonski and Wen, shot by Craig McDean. Smalls recently spoke to Vogue about...

x Jon Burgerman x Puma First Round – Red Edition: they are the fifth and final release in Puma's Reaction Pack series, they are part of the Size? 10th Anniversary pack, they feature the art of British artist Jon Burgerman , and they are limited to just 40 pairs. That's a lot of collaboration...

This weekend marked the highly anticipated first round of the 2011 Formula 1 calendar. In support of their men, the girlfriends flocked out in their numbers to enjoy the Australian sunshine and show off some incredible outfits for those of us watching. There was a clear trend running...

Keeping the release ball rolling at a steady clip, we now get our first look at the KD7 NSW Lifestyle, which sees the mid-height model dipped in a deep cherry red from heel to toe in honor of Durant's favorite color. Only a subtle Swoosh appears on the toe to mark the brand. You can see...

Today the First Lady delivered the keynote address to the Women's Leadership Forum National Issues Conference, in Washington. This event is hosted by the Democratic National Convention and Obama for America, and brings together women leaders from across the country, in order to focus on the...

I was sooooo excited (yes, squealing) when I laid my eyes on the first round of spring for alice + olivia. You know a+o just so happens to be a fav label of mine, so to see the blue! the green! the sequins! (yes, you can't have an a+o collection without sequins...) Well, I was giddy. Blue...

Japan's Kicks Lab has teamed up once again with PUMA, coming together on the low-profile First Round Lo "Nishijin," named after the district in Kyoto famous for its kimono production. The shoe features a refined black suede build highlighted by floral print on the form stripe, heel tab and...

PUMA Japan's exclusive Takumi line of high end executions continues on with part 3 of the range. Foreshadowing the winter months ahead, the furry iterations of the First Round Lo appear in nubuck form and provide a rather interesting take the materials possible. Other variants include a...