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Yesterday, we featured the upcoming release from PUMA and New York-based lifestyle store Alife. To commemorate Alife's 15 years in the business, they worked with PUMA to create pieces that tell the Alife story. The Trinomic Disc Blaze takes cues from the Piranha Tank found at the store. Here's...

After getting an early preview of the BWGH for PUMA"JOY" collection, we've now got a first look at the "Darkshadow" apparel range — the first of several ranges falling under the "JOY" collection. The aptly titled range includes a complete line of performance and leisure wear, including sporty...

07 May, 2013 03:28pm | Posted in puma | 2 Comments " Sportlifestyle brand PUMA has partnered with online lifestyle magazine Hypebeast to launch the PUMA x Hypebeast 'Dim Sum' Pack. Teaming up together for the first time, this highly anticipated collaboration is an exclusive double release...

At least when it comes to men apparel! The short film is directed by Greg Luna and features Steve Lee. It's about lost shoes? Calle Zapatos Perdidos. It looks funny and fashionable. The only trouble with this stylish fashvideo is that the city looks deserted. There's no other human being,...

The target customer will be men aged between 25 and 40. Stallone says he wants the range to appeal to a broad base of customers. He said: "I pay a great deal of attention to the way I dress. When men learn to put things together, they start taking care of themselves better. "I want...

Saturdays Surf is a New York based men's lifestyle retailer founded in 2009 by Morgan Collett, Josh Rosen and Colin Tunstall. Designed in New York and manufactured in China, Saturdays Surf's offer ranges from knitwear, chinos, t-shirts, shorts, outerwear, to footwear, sunglasses and denim....

Sharad from Freshly Educated Men were in the store last week shooting their Fall Winter 2011 Style Guide, featuring Gotstyle! Here's what they had to say: Founded in 2005,has quickly become Toronto's leading men's lifestyle boutique specializing in high-end men's fashion. They offer over 45...

Consider jacket length too: they should be neither too long nor finish short on the waist. Other quick tips to bear in mind are: lose the belt in order to add visual length to trousers/shorts; gravitate towards one or two button jackets, rather than three; look for closely placed together...

For those who like to sport a summery short, stick to a length that finishes just above the knee as this will reveal enough leg to keep proportions balanced. If out shopping for a new shirt you should consider both fit AND length. Satisfied in the knowledge that it can be tucked in, many...

RED-HOT! Gents will soon expand to a variety of men's accessories, apparel and lifestyle products that are both affordable and luxurious. Lucky us. Gents 2012 Campaign