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The BE@RBRICK Worldwide Tour 2 held last winter saw over 70 1000% BE@RBRICKS were customized by various apparel and lifestyle labels. The event brought together a lot of different takes on the traditional bear model including a wolf and a sheep from Fragment Design's and a softer take on...

The latest Trinomic Disc N Calm represents another solid offering from German sportswear company PUMA. Aiming to gain traction within the lifestyle segment, the model joins a long list of recent releases that have reignited interest in the brand. Clad in all black, a speckled midsole provides...

The famous brand has also created a version for men. Gucci Guilty Pour Homme will have a fresh citrusy aroma that will suit men's active lifestyle. Composing the fragrance are flavors of lemon, lavender, orange blossom, patchouli, and cedar. Want it for your partner? Gucci Guilty Pour Homme...

More about Puma Social... Puma Social is positioning itself as a lifestyle rather than a product. Long gone are those days when you would associate Puma's with trainers or sportswear. Instead Puma expands its line of products to include things such as t-shirts and ping pong paddles. Last...

At least when it comes to men apparel! The short film is directed by Greg Luna and features Steve Lee. It's about lost shoes? Calle Zapatos Perdidos. It looks funny and fashionable. The only trouble with this stylish fashvideo is that the city looks deserted. There's no other human being,...

New Zealand apparel and lifestyle label I Love Ugly introduces its new FRANK cologne. Grounded in notes of amber, leather and wood shavings, the fragrance is accented by hints of spice and fruit including Bergamot, a type of citrus. I LOVE UGLY spent over a year and a half of development in...

RED-HOT! Gents will soon expand to a variety of men's accessories, apparel and lifestyle products that are both affordable and luxurious. Lucky us. Gents 2012 Campaign

A study announced July 6 found that vices contributed to sexual dysfunction in men, and unhealthy lifestyles are more common among both men and women who aren't sexually active. Danish researchers surveyed more than 5,500 adult men and women, and found that unhealthy habits increase the...

We've seen many celebrities launch clothing lines to varying degrees of success, but this morning dropped a shocker: Sly Stallone is launching a men's "lifestyle" line. I had to make sure I wasn't reading The Onion. Stallone, whose company is called Sly Inc., told WWD he got into clothes a...

Rock and roll meets military in Converse's brand new mens apparel collection kicking things off with a rather captivating AW11 collection. Quite a fitting title: 'Black Canvas' as the collection boasts a youthful exuberance with pieces like cargo pants, military style boots and bold flannel...