campaign for Ann Taylor If you're still looking for an Ann Taylor store, you might be a bit confused to find another name in its place. Due to growing sales at the Ann Taylor division and Internet sales at Ann Taylor and Loft, the $2 billion women's speciality retailer will be changing its...

Arizona Muse has added her voice to the chorus of people who support changing the name of Yves Saint Laurent to Saint Laurent Paris. "People who aren't in the fashion world might not know that a new designer has joined the brand, so this is a clear way of signifying that there's been a big...

• Hedi Slimane is changing the name of Yves Saint Laurent. The brand will now go by Saint Laurent Paris. The "YSL" logo will still (thankfully) be featured on a smattering of the brand's wares. What do you think of these changes? (Grazia) • It's been confirmed: Vogue Thailand will be the...

It's hard to imagine an iconic brand like YSL changing its name, but according to new reports from WWD, that's exactly what the new creative director Hedi Slimane plans to implement, along with many other branding changes. Much of the changes are Slimane's desire to bring the brand back to its...

In a most bizarre move within the always weird and mostly wonderful world of fashion, Yves Saint Laurent, the French fashion house founded in 1962, is changing its name to Saint Laurent Paris. The newly appointed creative director of the company, Hedi Slimane, has decided that a name change...

Won't changing everything be incredibly expensive and confusing? Would the value of vintage or pre-Slimane YSL then go up? We also wonder if YSL co-founder Pierre Bergé, who has worked tirelessly to keep Yves Saint Laurent's memory alive with expansive archives and a foundation, would...

changes its name, Savage Beauty isn't coming to London and new season ad campaigns start to drop Perhaps the biggest news this week, and possibly even month, comes from the House of what was formerly known as Yves Saint Laurent. Newly appointed creative director Hedi Slimane will be...

there are shorter lines at the social security office than at the DMV) followed by an excruciating trip to the department of motor vehicles to get a new driver's license (even if you don't drive, you'll need a photo ID with your married name on it to complete the next steps of name change...

Hedi Slimane - who has succeeded Stefano Pilati at the creative helm of the famed French fashion house - plans to change the name and will introduce the new branding over the next few months by the time that his first collection for the label hits stores for spring 2013. It is understood...

Using eco – friendly, recycled denim material, the new label is the target of Richard Branson's (Virgin) lawyers. They fear associating Virgin with denim is misleading and diluting. Next Scientology against "True Religion" jeans?{FashionTelegraph} If you like this post then please consider...

 

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