This was the message from fashion insiders and branding professionals who shared their experiences on how to leverage social media tools to build an online brand at a panel moderated by Parsons' Assistant Professor and 560 Editor, Gretchen Harnick (@ProfGretchen). Participants were: @DKNY,...

to accompany an announcement, so why the hell are you listening to the 22 year old who says, 'We're going to do this social media thing because it's cool?" And it is a very, very good point. Why would you? In fact, why DO you? It's just a plain fact that my in-box is full of clumsy social...

Fashion forward: New York brands take on social media CBS News (CBS/What's Trending) – Did you miss #Fashion140, one of the premiere digital fashion events of the year? The must-go-to conference for brands who are ready to embrace the digital age focused on social media strategies to help...

The brand have formally announced, via emailed press release, that they will be debuting their new collection through a social media exercise online. Over the next few weeks we will see Donatella Versace herself take to the Versace Youtube channel to publicly speak about the collection....

It was there that Lily barred witness to the community that functioned off of its cooperation with one another, inspiring her to apply the concept to her social media strategy. Now, after a couple of failed attempts, Lily is prepared to bring her philanthropic project to the public,...

View Fullscreen They might not be voted into office and they probably won't be holding any press conferences soon, but make no mistake — these seven social media gurus run this town. With die-hard followings on Facebook, constant retweets on Twitter, and general omniscience when it comes to...

Audi kicks off Super Bowl week online with multiple social media elements that allow fans to join the movement to re-define luxury. Starting today, fans can visit Facebook at audi.us/EstateSale and Twitter at http://audi.us/ProgressIs to RSVP to Audi's two social media contests aimed at saying...

In my writing role at work , I occasionally post updates on behalf of our IT organization to various social media channels, such as Twitter, Facebook, Google Plus, our blog, and a user forum. Most of my activity on these social media channels is sparse and sporadic — a few minutes on an...

But,blogs are social media and some of us fashion ones did get mentioned on stage, so here is my fashion and blogger oriented report on yesterday's Social Media Conference organised by Boussias. "Demystifying Blogs and Blogger Relations" Eleni Giannakaki of Hill & Knowlton Digital PR...

is the power of social media. I just caught up with the rest of the world recently and got an iPhone. I was told I would become addicted to it and they were not wrong. I can barely imagine life without it. Through this, I also discovered Instagram. I freakin love Instagram! Initially I had...

 

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