Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content...

You could lump this into content marketing, content strategy, or some other larger and more professionally sounding umbrella. In that sense, specializing in story is a sub-specialization of content strategy/marketing/optimization. But whatever the formal title, stories are still the pistons...

and ensure consistent, unified content throughout these customer experiences. It almost seems as if there's a "content strategy in Marketing," and a "content strategy in tech comm." The former is like doing marketing copywriting, the latter is like doing strategic consulting. Instead of...

an article (which has received around 300 retweets so far) titled A Blog Is Not a Content Strategy. John explains that a blog alone isn't enough to attract readers. You can also attract readers through guides, videos, white papers, infographics, and other information-rich collateral. John...

The reason behind this difference is in content strategy, or content management. Google has placed the content control back in the hands of the user. With Google Plus, each one of us gets to wear the content strategist hat and have a go. Think about it this way: Facebook has had privacy...

We're looking for focused and hard-working individuals who are ready to be given responsibilities working within our content programming and client service team. You'll have the opportunity to contribute directly to our campaigns and you will gain valuable knowledge and experience across...

 

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