For whoever is behind Hugo by Hugo Boss's Spring Summer 2012 Ad Campaign is just another opportunity to show just how macho they are (with a little help from Alexei Hay's lenses)! Freja can be seen by herself, smiling, looking amazing, proud of some high heeled shoes. However, there's a...

The Hugo Boss video I shot with Tom Bull last month launches this week. It's a short clip showcasing three menswear looks from the Boss Black Fall collection taking you from business to casual Friday to the weekend. But here's the thing: Do you know how difficult it is to say a sentence like,...

Celebrities came out last Wednesday, May 18 for HUGO BOSS' party in honor of the Young Collectors Council of the Solomon R. Guggenheim Museum. New York- One thing we love about New York is the endless events to attend at every corner. HUGO BOSS's soiree last Wednesday, May 18 was no...

Jared Leto at the HUGO Just Different press launch on May 18. Photo: Courtesy of HUGOBOSS Twitter • We all already knew that Jared Leto was a man of many hats, but now he's added a few more as face and spokesman for the new HUGO BOSS male fragrance, 'Just Different'. Justin Bieber had some...

Hugo Boss has launched Boss The Collection, a new set of five luxury fragrances for men "inspired by the feel, texture, mood and heritage of the fine fabrics used in Boss tailoring": Cotton & Verbena, Silk & Jasmine, Wool & Musk, Velvet & Amber and Cashmere & Patchouli. Cotton & Verbena ~...

Jared Leto speaking at the HUGO Just Different global press launch in Amsterdam, Netherlands on May 18. Photo: Courtesy of HUGOBOSS Twitter. Remember how you were stunned when you found out the hot guy from My So-Called Life had started fronting a band? And then you, the intrigued/obsessed...

This morning we prepared ourselves to meet the gorgeous (and sadly married) Orlando Bloom at Selfridges with London to have a chat with him about the fragrance he's fronting,HUGO Boss Orange. As you can imagine, not melting into a puddle wasn't easy, but we did our best. The actor dished...

Hugo Boss is a famous clothing line that launched the first collection for kids, just last year, for the spring-summer 2009 season. The clothing line for children start from age 4 to 16 for boys and girls. I admire that Hugo Boss is not afraid to use black for children's clothes proeminently...

Can Hugo Boss produce amazingly tailored and timeless pieces? Short answer: yes. We definitely love these more toned down looks, especially when the tailoring is so on point. What do you think? ~Jihan

The scent is the perfect partner for the original Hugo Man, a day-to-night transition that is as smooth as a well blended cocktail. Where its predecessor is bright, Just Different is warm and embracing, which is perfect for the urban night. The notes include mint, basil, freesia and...

 

Related shopping