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store and the model majority seemed to be hugely impressed by theeffect the bra had on Andrej Pejic's chest. The Netherland Twitter users started commenting on the issue as soon as the news and photographs were released. Here are two of approving comments: That HEMA campaign is brilliant:...

To promote Victoria's Secret new "Very Sexy Push-Up Bra", campaign models Candice Swanepoel, Lindsey Ellingson and Alessandra Ambrosio tell us what they think is sexy in this playful video."I think it most important to feel comfortable in whatever you are wearing"- Candice Swanepoel The...

The Victoria Secret U plunge push up bra is my second favorite rack holder I have ever owned. When I am not with clients I have a tendency to wear some chest exposing tops and dresses, but found what I ended up exposing was more bra than tata. Then this sweet baby walked into my life. I first...

to promote push-up bras. The Bosnian-born, Australian-raised model once claimed that he hoped to model for Victoria's Secret one day. Now it seems he is one step further to achieving this dream after being cast by Dutch retailer Hema to model their women's lingerie line. Hema secured Pejic...

Christopher Turner Dec 13, 2011 Androgynous male model Andrej Pejic is starring in a lingerie ad campaign promoting push-up bras for Dutch retail chain Hema. In the ads, Andrej wears the brand's "Mega Push-Up Bra" (which claims to add two cup sizes) underneath two different v-neck dresses....

shows off some fancy dances moves for Calvin Klein's newest push-up bra, and surprise! — does it to the oldie-but-goodie jam "Push It" by Salt-N-Pepa. There's really no better way to advertise a push-up bra than to that tune. Of course, the song itself has nothing to do with bras, but who...

Sparkling Jasmine Push-Up Bra La Perla Women's Sparkling Jasmine Push-Up Bra Made from nylon, elastane, silk, polyester, cotton, this La Perla Sparkling Jasmine Push-Up Bra will elevate ... La Perla Women's Volta Push-Up Bra La Perla Women's Volta Push-Up Bra Made from polyester,...

Andrej Pejic's latest work is proof that Hema's new 'Mega Push-Up Bra' gives you two more cup sizes, because he was completely flat chested before modeling the bra, which he is now the new face of. Dutch store Hema have employed Andrej to model their new lingerie line, including the 'Mega...

), and his lithe frame could easily double as a woman's since most models' bra cups don't exactly runneth over. Pejic's breasts, though, don't even exist. (PROOF!) And Hema's mega push-up bra transformed them into a VA-VA-VOOM moment, or at least a full A cup. Yeah, we're going to need five of...

Perla Women's Evelina Boyshorts La Perla Women's Evelina Boyshorts Wear the La Perla Evelina Boyshorts from day to night to complete your look. Made from elastane, polyamide, ... La Perla Women's Rojo Push-Up Bra La Perla Women's Rojo Push-Up Bra Materials: silk, nylon, elastane. Wear...