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store and the model majority seemed to be hugely impressed by theeffect the bra had on Andrej Pejic's chest. The Netherland Twitter users started commenting on the issue as soon as the news and photographs were released. Here are two of approving comments: That HEMA campaign is brilliant:...

The Victoria Secret U plunge push up bra is my second favorite rack holder I have ever owned. When I am not with clients I have a tendency to wear some chest exposing tops and dresses, but found what I ended up exposing was more bra than tata. Then this sweet baby walked into my life. I first...

To promote Victoria's Secret new "Very Sexy Push-Up Bra", campaign models Candice Swanepoel, Lindsey Ellingson and Alessandra Ambrosio tell us what they think is sexy in this playful video."I think it most important to feel comfortable in whatever you are wearing"- Candice Swanepoel The...

Marloes Horst returns for another season as the face of Princesse Tam Tam Spring 2011 Campaign Marloes Horst for Princesse Tam Tam Spring 2011 Campaign Marloes Horst for Princesse Tam Tam Spring 2011 Campaign Marloes Horst for Princesse Tam Tam Spring 2011 Campaign Marloes Horst for...

Hema secured Pejic to promote its Mega Push-Up Bra which he wears underneath a black dress and red dress throughout the advertising campaign. Of course it's not the first time that Pejic has hit the headlines. He sparked controversy earlier this year after appearing on the catwalk in...

In the field, then the intimate advertising campaign for H & M has seen stars of level as Bianca Balti, To complete his collection, which is already in a show, here is the low cost fashion giant to focus on its brand new padded push up bra sizes 2 promises even more! It has thick padded...

Christopher Turner Dec 13, 2011 Androgynous male model Andrej Pejic is starring in a lingerie ad campaign promoting push-up bras for Dutch retail chain Hema. In the ads, Andrej wears the brand's "Mega Push-Up Bra" (which claims to add two cup sizes) underneath two different v-neck dresses....

The French Lingerie Brand Princesse Tam Tam is for coquettish young women and sexy sultry cougars. It is a brand made for women by women. That should make most of ladies wanted to buy lingerie there. I never understood how we let men control the underwear industry? How do they know what feels...

), and his lithe frame could easily double as a woman's since most models' bra cups don't exactly runneth over. Pejic's breasts, though, don't even exist. (PROOF!) And Hema's mega push-up bra transformed them into a VA-VA-VOOM moment, or at least a full A cup. Yeah, we're going to need five of...

shows off some fancy dances moves for Calvin Klein's newest push-up bra, and surprise! — does it to the oldie-but-goodie jam "Push It" by Salt-N-Pepa. There's really no better way to advertise a push-up bra than to that tune. Of course, the song itself has nothing to do with bras, but who...