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Best part: one lucky jeans junkie will score a free pair. It's all happening from 2 to 4pm.

I was asked to participate in the Lucky Jeans launch of their "New Movement in Denim" by making something from the denim Jean-ius kit they provided. The bloggers who participated (about 10) will have their items in the windows of the Lucky Brand store in SoHo (535 Broadway) and be judged by...

The (former) Lucky Jeans duo of Gene Montesano and Barry Perlman thought that sounded just like the kind of guy who would buy their new denim line, and so the brand and its eponymous West 3rd Street boutique were thusly named. In addition to having a supplemental under-the-table income, the...

It looks like denim brand, Lucky Jeans is changing up there advertising methods. They are wanting to start branding themselves differently, moving from lifestyle brand ads to catchy t.v. commercials with a spokesperson or "spokes-shamrock" in this case. They will be rolling out a campaign more...

(Erin Wasson for RVCA Sweater, Lucky Jean Cut Off Shorts, American Apparel Tank Top, Jeffrey Campbell Shoes, Bailey of Hollywood Hat, Urban Outfitter Bag, LF Stores Rosary, LF Stores Necklace, Vintage Ray Ban Sunglasses)

Lucky Jeans and J. Crew were singled out as just two of the retailers who are capitalizing on the rising popularity of vintage clothes. But good luck finding any actual vintage clothes in either of their stores! With Urban Outfitters mixing a few authentic vintage pieces among their new...

I was so comfortable with this casual Friday ensemble! I have to say, I really love my Lucky jeans! I shortened my scarf by tying a knot in the center, putting that in front on my chest and wrapping it around my neck and tying one more knot in front. It made the scarf sort of necklace length....

), Lucky Jeans, ( I entered an item made of denim, a bag, for a contest judged by Tim Gunn!) . The Daily Suite InStyle Lounge Project Runway Party Sponsored by HP, it was a reunion party for all seasons and cast members, with the most popular phrase being "You were on Season __,...

children's fashion line from Lucky Brand? It's back and from the looks of it, even better than ever! Offering a nod to the 70′s and 80′s, Lucky Kid's new line offers fashions for both boys and girls in toddler sizing from 2 – 6. Influences from India are apparent for the girls....

Outfit? I plan to go for a run over my lunch break, so I'm wearing my gray workout capris, a multi-colored t-shirt I found on sale for $8 at Lucky Jeans (says "Rolling Thunder Salt Flats Speedway 1957″ on the front) and a red button-down shirt. Weekly goals: Drink two extra glasses of...