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Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men's lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men's luxury fragrances, as well as the younger, edgier John Varvatos " USA Collection and...

John Varvatos' target audience for the Star USA line, clothing and fragrance, is "adults" (men in their 20s and beyond), but the effect of the name "Star USA" coupled with the new fragrance's container — part beer bottle (note the metal-spring cap), part subway token (top) and part...

storylines that resonate with the targets of fashion clients such as John Varvatos, Converse and LeSportsac, beauty clients like Bobbi Brown, Henri Bendel and Method, and entertainment clients like The Sundance Channel, Lifetime and MTV. Launched in 2000 with a collection of tailored clothing...

About John Varvatos Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men's lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men's fragrances, as well as the younger, edgier John Varvatos " USA...

as the face of the autumn/winter 2014 campaign for rock 'n' roll-inspired brand John Varvatos. Announced on his birthday, the black and white images feature Starr showing off his signature peace sign hand gesture and a #peacerocks tagline. Working alongside a fashion brand has always been...

Why did it take this long for John Varvatos to do a boys collection when all along it made perfect sense? Boys don't want to look like lawyers. They want to look like rock stars! And Varvatos has the perfect compromise (you're welcome, parents!). This collection has enough edge to give kids a...

Fusing Rock ‘N' Roll With Fashion (WSJ) "With two fashion labels—John Varvatos, a classic menswear line that celebrated its 10th anniversary last year; John Varvatos Star USA, an edgier, younger collection and the most profitable of the lot... the 56-year-old designer now has nine stores in...

× John Varvatos is a brand that unites old world craftsmanship and refined tailoring with modern innovations in textiles and a rock'n'roll sensibility. Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men's lifestyle that includes...

What I find exciting about fashion is that you can use clothes to build characters that morph and change season after season while keeping faith to their core values". John Varvatos Come vi avevo anticipato la collezione AI 2011-12 di John Varvatos rispecchia totalmente il mio gusto. (O...

The Importance of Elegance–For his spring/ summer 2013 menswear collection, Greek designer John Varvatos focuses on the meaning of elegance, presenting it in a younger and more contemporary way. It's a new way to understand elegance, mixing it with a strict military inspiration or with...