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I think these bright blue Genetic Denim Lily pants in Patina are the perfect shade of blue for spring! Rosamund Pike wore these pants with a floral Erdum top and coral colored shoes to a press conference for Jack Reacher in Seoul, South Korea. I think these are very flattering on Rosamund,...

We've been seeing Jennifer Garner in a lot of skinny jeans lately, but she switched it up and wore her Genetic Denim Boyfriend Jeans with a plaid shirt and leopard print scarf while grabbing coffee. I've enjoyed watching Jennifer's style change over the past year, it seems like she's found...

Heidi wore a pair of Genetic Denim The Leaf Fit and Flare jeans in Slash with a leopard print blouse and some heels. I absolutely adore leopard print shirts with jeans for Spring! It's one of my favourite combinations. I am happy that we are starting to see more celebs out and about in...

I find Bar always looks amazing though, she never looks bad! She chose to wear her Genetic Denim skinny jeans with flip flops and a plain white tank top finished off with Ray Ban sunglasses. I still only have one pair of Genetic Denim jeans which is really shameful! I do love the brand so I...

I paired the belt with another new brand of denim I am trying out. These are Genetic Denim high rise cutoff shorts. I have never worn high rise denim shorts before, but I am crazy about this pair. They fit me perfectly and give me a refreshing silhouette as compared to all my low rise denim...

One of the most beautiful women, if not the most beautiful, graces the cover of Nylon's annual Denim Issue this year. sports a pair of Genetic Denim Double Yoke Tuxedo shorts for the cover. For the spread she is wearing a ton of denim by Roxy, Current/Elliott, J Brand, GAP and more. Those...

Yes, Genetic Denim has constructed the world's most perfect jeans. I've always loved their fit: the waist is cut a little higher than most, so it keeps the tummy under wraps but sits low enough to make your hips kick. Somehow this style is so ridiculously comfortable - you can sleep in them...

Appear casual yet classy wearing the Respire Denim-effect Shirt Dress from Sandro. This laid-back garb is a must-have apparel since this is very versatile. You can wear this as is or either have on leggings, or skinny jeans underneath to spice up your whole look. It has girdle hoops; removable...

" These were the words of Genetic Denim's creative director Ali Fatourechi as he described the line at a preview of their Fall/Holiday 2012 collection that I went to last month. After trying on these jeans for the first time (and all the subsequent times), I couldn't agree more. The Shya in...

Earlier this week, I had the opportunity to attend a cocktail reception to preview Genetic Denim's Holiday 2012 collection at their showroom in Midtown. Being new to the world of fashion media – and what goes on during these press events – I honestly had no idea what to expect. I walked into...