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designer has been a firm Alex Loves and fashion insider favourite for a couple of seasons now, so I was obviously very pleased with the exposure this collection would bring Eudon. I jumped at the chance to see the collection up close when I was invited to get an exclusive behind the scenes of...

Mid-rise flared jeans Work French girl chic and team this A.P.C. jean with a cropped trench and tucked-in polka-dot blouse. Classic and figure-flattering, A.P.C.'s flared rigid-denim jeans are essential for every city wardrobe. Button and concealed zip fastening at waist 100%...

Eudon has kindly given us two tickets to his London show for one lucky Hervia Bazaar customer and a friend of their choice. The show is this Friday 18th February, 4.15pm at the Freemason's Hall in Covent Garden. Eudon Choi's SS11 Collection will soon be available in HerviaBazaar So, if...

Plus, and we are slightly stunned about how viscerally we're hit by this, we maybe desperately want some bell-bottoms? Perhaps it's jeggings fatigue (likely it is because they're comfortable but way-too-everywhere), but give us some throwback trousers. Remember waistbands and structured...

In February 2010 Eudon was selected as one of Vauxhall Fashion Scout's Ones to Watch and with the support of the British Fashion Concil's Talent Launch Pad he sent his Spring Summer 2011 Ready to Wear collection down the runway at London Fashion Week to international applause. Eudon Choi...

A few weeks ago at Hervia Bazaar we hosted an exclusive cocktail party to celebrate the success of our partnership with the British Fashion Council and Elle's Talent Launch Pad scheme and we managed to catch up with Eudon Choi, one of the winners of the award, to ask him about his new...

This season Eudon has, if its possible, produced a collection even more striking that his last with heavy winter coats taking centre stage, edged in fur and plently of hardware. The new season Eudon collection has just arrived in Hervia Bazaar, alongside his collaboration with legendary...

Wearing: Eudon Choi dress, Tourne de Transmission tshirt, T by Alexander Wang trousers, Nicholas Kirkwood shoes, Jas MB shearling back pack Found this set from my MyDaily tshirt shoot a couple of months back. Sorry if that seems to be all I'm posting, working hard towards my S/S 12...

The tailoring was strong, with pencil skirts, structured jackets and trousers as well as all the panelling detail and with sequin embellished tops and skull caps, the look was smart, practical and luxe. For more pics, info and interviews, check out our dedicated London Fashion Week page.

Luckily for me Eudon Choi has a very efficient press company. This had to be one of my favourite shows I attended and have seen so far this season. A very cohesive, well polished collection tailored with accuracy. There is nothing worse than going to a show and garments looking unfinished, or...