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In Fashion terms the Breton stripe was first popularised by Coco Chanel in her Nautical collection in 1917 and found success as fashion moved away from a heavily corseted style and sportswear and leisure pursuits became more popular. The Breton stripe top has remained a casual wardrobe...

to wear Breton stripes – not because the French wanted their mariners to be super fashionable – but because the stripes made the sailors easier to spot in the ocean should they fall overboard. Bottom line: if you're going on a cruise, you might want to throw some Breton stripe pieces in the...

wool and stretch-jersey dress Isabel Marant Miri dress: wide round neck, black stretch-jersey, gray merino wool, long sleeves, ruched sides, ribbed trims. 50% viscose, 40% merino wool, 10% polyamide. Hand wash. Slips on. Take your fashion cues from the low-effort, high-impact runway and...

) new ‘Merino Retract' knitwear technology, which was launched at last month's SpinExpo trade show in New York, has been very positive. Omar Kashoura Limited Edition Merino Wool Lux Scarf Another scarf option for the gents of the world from the Autumn 2010 Omar Kashoura collection "A very...

" We all love wrapping ourselves in warm wools in the colder months of the year, and Margherita is quoted as saying that "Merino wool makes me feel at home" on her campaign image. AWI hope that this new campaign communicates to a new generation of consumers that Merino wool is natural,...

Merino wool's No Finer Feeling campaign is a 5 year educational proramme which is trying to teach all of us about Merino wool and its benefits in an age where our fashion is made from man-made fibres and environmentally un-friendly things. Designers have always favoured Merino wool for...

its mark at the high end this week is theBreton striped cashmere sweater by Derek Lam. Spun in luxe cashmere and boasting a longer back hem and stylish ribbed trims, this classic-cool piece rings in at an eye-watering £775! Can't stretch to such epic financial proportions for the humble...

A good Breton stripe top is one stylish piece that I'll never fall out of love with and as for block heels...well that's a crush that's getting stronger as I type. Just because I already own more than one but less than five striped tops doesn't mean to say I don't have my eye on more....

Merino wool is a typical Austrialian kind of wool. If you want to appreciate Merino you should look behind the garment and think about the fibre from which it is made. In fact, it has long been a favourite of designers because of its versatility and quality. It inspires designers. Also young...

Converse 2012 Fall/Winter Jack Purcell "Merino Wool" Typically associated with sweaters, scarves, gloves, beanies and other seasonal garb, merino wool highlights the latest edition of the iconic Jack Purcell from Converse Japan. Seen here in turquoise, the classic tennis low-top features a...