Now here's a trendy footwear for us guys from Hugo Boss. Frankly, this type of footwear is exactly what every guy should have for formal shoes. Aside from the fact that it kicks ass (well of course not literally), but it is so comfortable and quick to put on. Hugo Boss' Logo Bit Loafers is a...

Jared Leto in his new Hugo Red commerical. Photo: Via YouTube It feels like WAY too long since we last saw 30 Seconds To Mars frontman Jared Leto in a commercial. Like, way, way too long. Ever since he became the face of Hugo Boss' male fragrance, we've been anxiously awaiting every campaign...

Hugo Boss Watches Soon to Arrive at Shade Station! February 10, 2011 Posted by Laura Hugo Boss Watches Soon to Arrive at Shade Station! We're very excited to announce that we have a new brand addition soon to arrive at Shade Station in the form of Hugo Boss watches . Hugo Boss was founded...

A break from Milan's catwalks to get you the complete ad campaign for Hugo by Hugo Boss for the coming summer. Ever since i saw the first photo that i posted last week i fell in love with this campaign, the location, the cast the outfits everything. The cast: Ben Hill and Abbey Lee Kershaw...

Always On Time–Sporting an unusual beard, Re:Quest model Benjamin Eidem graces the newly released advertising campaign for the fall/winter 2013 timepieces collection of German label Hugo Boss Orange. Captured by Lachlan Bailey in a subway in New York City, Benjamin poses for a stunning...

It's been twenty years since Hugo Boss last showed during New York Fashion Week. Can you even imagine what New York Fashion Week looked like twenty years ago? In 2014, the art of not just producing a fashion show but manufacturing a memorable spectacle that calls the right viewers to come and...

It is sometimes very hard to find stylish gifts for men; you're never sure exactly what size they are, so clothes are out of the question...and you want to get them something a little more personal than a typical set of Christmas socks! Well, we hear you, which is why we are focusing on Hugo...

Shade Station received the privilege of being invited by Hugo Boss Watches to Cowes for the once in a lifetime opportunity of being able to get on Alex Thomson's Hugo Boss Racing Boat. Alex Thomson recently smashed the world record for 'West to East Ambrose Lighthouse to Lizard Point Under...

Last week we had the absolute pleasure of being invited onto world record breaker, Alex Thomson's Hugo Boss Watches Monohull Boat and it was quite simply incredible. Thomson smashed the world record for 'West to East Ambrose Lighthouse to Lizard Point Under 60ft Single-Handed Monohull Record,...

The official Hugo Boss UK Sale has now kicked off online! With savings of up to 30% off RRP on a great range of clothing, footwear and accessories there's never been a better time to top up the Boss collection in your wardrobe. The Hugo Boss UK Sale continues online until the 24th of...

 

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