Jordana Brewster attended the Carmen Steffens West Coast Flagship store opening at the Hollywood & Highland Center in Hollywood, California yesterday evening with Nikki Reed also in attendance. Summery looks are pretty much a rare occurrence on the red carpet, so we'll accept this Zimmermann...

Can you tell my readers a little about Kontrol Magazine and your role there? So as of January 2011, I decided to leave my position at Bleu Magazine NYC as Editor in Chief of Online Content and move to Kontrol Magazine Atlanta as West Coast Editor. I Love this publication and I thank the...

's Keeping Up with the Kardashians, have been appointed West Coast fashion contributors to Seventeen. "Kendall & Kylie's Fashion Journal" will debut in the June/July issue and will feature the latest fashion and beauty tips. "People always ask us for fashion and beauty tips, and now we can...

Toyota, DC Shoes and West Coast Customs have joined forces to create the Ultimate Motocross Truck, scheduled to debut at next week's SEMA Show in Las Vegas. DC Shoes asked its motocross team what a truck would need to make an event trip easier, then relayed the feedback to West Coast Customs,...

Los Angeles-based streetwear brand Stampd has just released its West Coast | East Coast Dice accessories set. The West Coast set includes two brass filled die plated with 18k gold, and finished with the Stampd logo emblazoned on the side. This two die set pays homage to the West where craps is...

Being on the east coast and looking at these pictures, taken before I left, definitely makes me miss all my west coast friends and the fun that comes with being in sunny Southern California. I got to spend this awesome day with Raych of That's Chic, who has become one of my very good friends....

com)– Bridging the gap between fashion and fine, Judith Bright, hand-crafted contemporary designer jewelry announced today she is slated to open her first West Coast store on the booming block of District La Brea between 1st and 2nd Street in Los Angeles. With stores in Nashville and Atlanta...

It is one of the great unanswered questions: US's East Coast style versus West Coast cool. Celebrities love 25 Park and Planet Blue, 2 boutiques in the US, each of which personify one of the coasts. 25 Park, a favourite of chic Manhattan residents, is a great example of New Yorker's chic...

She wore yoga pants, a cap and the Love Is My Umbrella dolman tee by Malibu Native. Malibu Native embraces the beauty, magic and love that radiates from the coast of Malibu to the streets of Paris. The affordable, casual line prides itself on quality fabrics and comfortable laid back fits...

One day I feel like I wanna live in the West Coast area of US, particularly in Arizona, dress like a country girl, sit near the cactus, wear my cowboy hat and boots, sip lemonade and enjoy the heat- hence this look haha! I am currently obsessed with my new boots that all I wanted to wear is...

 

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