riding atop a double decker bus through London with over two dozen half naked Abercrombie & Fitch lifeguards/models in promotion of Gilly Hicks' new stores in London. Yes, I know this may sound easy but there was nothing "easy" about this weekend. Just imagine holding on for dear life as the...

Royals and celebrities alike flocked to the opening of Tory Burch ‘s new London store on Tuesday night. In the celebrity category came supermodel Jacquetta Wheeler and singer Jade Williams. The front-line aristocracy contingent included Countess Debonaire von Bismarck and son Nikolai; and even...

In the next few posts, we'll be looking at what some of the invites wore to London Fashion Week 2012 where designers presented their Fall/Winter 2012 collections. Like Bip Ling, for example, who arrived at the Burberry Prorsum fashion show at Kensington Gardens, London on February 20...

View Fullscreen When it comes to sharing an enthusiasm for fashion, nobody holds a candle to Bip Ling. Fresh off her Company magazine cover with Susie Bubble, the superblogger splits her time between New York City and London, where her exuberant, poppy style landed her a gig as the face of...

Bosses at menswear label Jack & Jones believe the unveiling of a West London store will further cement plans for expansion. The brand's new 200-square-metre space, its third in the capital, will house Jack & Jones' Vintage, Premium, Originals and Core lines. News of the opening, which is...

Victoria Beckham's London store isn't the only one we have to look forward to next year, as it's just been announced that Roksanda Ilincic will be coming to London! The designer will be opening her first ever store in London's Mayfair – 9 Mount Street to be exact – at the beginning of next...

Last Wednesday, Shopbop hosted a champagne cruise down London's River Thames, destination: the Brit Awards, the UK's answer to America's Grammys. On board was London-based blogger Bip Ling. We took a minute of her time to ask her about the night. SHOPBOP:Did you have fun on the Shopbop boat...

As the face of Forever 21 it is hardly surprising that Bip Ling worked the label for their launch party last week, but what is great is that you can steal her whole outfit for just over £50 *minus the shoes – Miu Miu's for under £50 would have been amazing!*. Oh, and did I mention you don't...

J Crew is launching its fourth London store! The moment Anna Wintour met Kim Kardashian and little North West, all captured on Instagram! Everything you need to know about the "normcore" trend revealed! Apparently, according to a Royal "expert", Pippa Middleton wore a fake bum to...

and now Selfridges is getting in on the action by launching a concept store dedicated to it! To celebrate, two new videos starring adorable blogger and DJ Bip Ling have been made, but they're not just ordinary videos. On initial play, you might think they're absolutely identical, but in...

 

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