Benett As revealed last year, Hennes & Mauritz is launching a line of David Beckham underwear. The range has just been launched in London, with Beckham himself there for the proceedings. The footballer went to H&M's Regent Street store to launch the David Beckham Bodywear line, which will...

David Beckham launches his new Bodywear range for H&M at H&M, Regent Street in London, England on February 1 2012. David Beckham was at a press conference to launch the long awaited range, which goes on sale in H&M stores around the world on February 2. "Everyone needs underwear – most of...

David Beckham's Emporio Armani campaign. Apparently sales on the product doubled after this ad. I'll bet Armani isn't so thrilled about Beckham's decision to launch underwear... Another day...another celebrity fashion collection. This time it is David Beckham launching a collection of men's...

It seems David Beckham is following in the fashion-forward footsteps of his designer wife, Victoria Beckham, as the footballing legend plans to launch his debut fashion collection of men's bodywear. The bodywear, comprising underwear and relaxed separates, will make up David's first...

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Beckham described it as 'a lot of fun and very creative ... and obviously having Harvey and Katherine and Cathy in there, it doesn't really get better than that. I knew it was going to be fun which is one of the reasons why I agreed to do it.' David Beckham...

Yesterday was the turn of David Beckham and his brand new underwear line, launching in stores! Beckham mania swept through London as the news spread that the man himself would be appearing at the Regent Street store in London. Of course, the news was only released shortly before 4pm via the...

The scents fly off of the shelves just because of the celebrity's face, and the profit margin is huge! Steve Mormoris, the senior VP of global marketing for Coty Beauty, told WWD: "David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham...

David Beckham will launch Urban Homme, a new flanker to 2011′s David Beckham Homme. Edgy. Modern. Masculine. David Beckham is a man of exceptional style and taste. Now, David's cool urban look has inspired his new limited edition fragrance for men: Urban Homme by David Beckham. Exuding...

David Beckham could very well be expanding his fashion empire even further, as rumours are doing the rounds this morning suggesting that the retired footballer might be launching his very own sportswear brand. According to WWD, Becks is reportedly in talks with Li & Fung to create a casual...

 

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